Lexus and Wired launch NFC print ad

Wired magazine and Lexus have partnered to create the first mass-produced print ad embedded with a near-field communications (NFC) tag.

The ad, which features in 500,000 subscriber copies of Wired‘s April issue, allows readers who have NFC-enabled phones to access a demo of the Lexus GS 2013’s Enform App Suite by holding their phone up to the ad. The phone automatically detects the NFC chip.

The link features a welcome video and a number of app icons – Bing, OpenTable, iHeartRadio, Pandora, MovieTickets.com and Yelp – which consumers can click on to see short videos explaining each app.

There are reportedly around three million people in the US with NFC-enabled smartphones. The ad also includes a link that readers without NFC-enabled phones can visit to access the same tour.

Click here to read the full Ad Age article.