Toshiba expects all Pay TV to be delivered via apps

Thomas Teckentrup, General Manager, Software & Services Division at Toshiba EMEA believes that pay TV operators have nothing to fear from connected TV platforms and should harness them as a way to dispense with set-top boxes and DVRs, removing this cost from their balance sheet and delivering their content via apps.

He accepts that his argument points towards a world where all Pay TV content is delivered over-the-top using adaptive bit rate streaming. The migration will take time and the pace of change will vary market by market, depending on broadband penetration and speeds, and the attitude of each Pay TV platform. But he is confident this is the eventual model for television services.

According to the report in Videonet, Toshiba is confident that the Pay TV industry will come to understand that its Smart TV platform is not a threat to them but a new way of presenting the different content offers that are available to consumers in one place. If they have what consumers want, viewers will still gravitate towards them, via the Pay TV apps.

Read the full article on Videonet.