First Shazam-enabled ads to run during BGT final

The first Shazamable ads will run during the break of this weekend’s Britain’s Got Talent final.

Pepsi MAX and Cadbury’s will both run ads on ITV that are Shazam-enabled, following a recent deal between the broadcaster and Shazam.

The Shazam mobile app will recognise the ad’s audio and deliver a more interactive experience via the second screen. Viewers will be able to enter sweepstakes to win tickets for summer festivals and the London 2012 Opening ceremony. They will also be able to download the ad’s music via iTunes.

These will be the first ads of this kind aired by ITV. Britain’s Got Talent has been generating ratings of around nine million viewers in the build up to the final. Last year’s final attracted 11 million viewers for ITV1.

Read the full videonet article here.

Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks and key multi-channel stations.