Euro 2012 to boost TV ad revenues

Informa Telecoms & Media claims that European net TV advertising revenues will increase by 5.4% in 2012 to €32.4 billion.

The increase is expected to be driven by the Euro 2012 football tournament, which starts today.

“While economic growth for Europe looks likely to be flat in 2012, our research has found that most European broadcasters expect to post some strong 2Q and 3Q advertising numbers due to the Euros and then the Olympics,” said Adam Thomas, Informa’s media research manager. “A drop-off is expected in 4Q12 but the mid-year boost will be sufficient to ensure that TV advertising comfortably outperforms GDP growth.”

Read the full DigitalTVEurope.net article here.