ABC Follow-Up Report: Adverts In Women’s Monthly Magazines

ABC results for the six-months ending in June 2002 reveal an impressive performance for Condé Nast’s Glamour magazine, which saw circulation increase by 15.2% year on year to 520,193 (see ABC Jan-Jun 2002 – Women’s Monthly Titles). Figures from Nielsen Media Research show that the title, which is now the highest circulating magazine in the women’s monthly sector, also saw an impressive 98.33% year on year improvement in the number of ads within its pages during the same period.

Despite being knocked off the top spot, Natmag’s Cosmopolitan added a 2.84% year on year increase in ads to a healthy 4% year on year increase in circulation during the first half of this year.

Elsewhere in the sector, BBC Magazines’ first venture into the women’s glossy market, Eve, saw a 2.55% year on year decline in the number of ads it hosted between February and June 2002. The fashion, beauty and health magazine also experienced a 9.3% year on year decline in circulation during the same period.

IPC’s Essentials had a less less impressive period, adding an 18.64% year on year decline in ads during the first six-months of 2002 to a 9.4% year on year decline in circulation during the same period.

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