ABC National Newspaper Round-Up: June 2008

Daily Newspaper Market

The latest national newspaper ABC figures show that the daily national newspaper market was down by 2.7% year on year overall in June.

Just two of the daily newspapers featured in our report – the Sun and the FT – managed to avoid a fall in their circulations.

There was a relatively large dip for the Daily Star, of around 8% year on year.

Quality Daily Titles

In the Quality sector, the only title not to see its circulation suffer in June was the Financial Times, which remained relatively static year on year at around 446,000.

The Guardian suffered the largest year on year percentage drop in the qualities, of 4.5%, to leave its total at just over 347,000 copies.

The Daily Telegraph and the Times were both down year on year, by 3% and 3.5% respectively.

The Daily Telegraph‘s circulation now stands at more than 865,000 copies, while the Times now has a total of over 611,000.

A year on year dip of just under 2% leaves the Independent with a circulation of almost 234,000.

Mid-Market Daily Titles

Both titles in the Mid-Market saw shrinking circulations in June, with the Daily Express and Daily Mail shedding around 28,000 and 72,000 copies from their totals respectively.

The Daily Mail‘s circulation remains impressive however, at more than 2.2 million copies, while the Daily Express‘s stands at over 742,000.

Popular Daily Titles

June was another good month for the Sun, posting an increase in its total of around 1%, or 25,000 copies year on year. It now has a circulation of almost 3.1 million.

The rest of the popular dailies had a rougher time though, with the Daily Mirror down by 6% year on year and the Daily Star down by around 8%.

Those dips mean that the Daily Star now has a total circulation of 733,000 copies while the Mirror‘s is nearer to 1.5 million.

The Daily Record‘s circulation is just over 390,000 following a decline in real terms of just under 14,000 copies.

Sunday Newspaper Market

The Sunday market was down by 4.6% year on year overall for the month, with no Sunday titles in our report boosting their circulations.

The Independent on Sunday saw the largest overall percentage decline in circulation, down 15%, shortly followed by the People, down 13%.

Quality Sunday Titles

In the Quality sector, the Independent on Sunday saw a relatively large decline, down by around 36,000 copies year on year to 210,000.

The Observer and Sunday Telegraph were both down by around 3% year on year – leaving the Observer‘s circulation at around 438,000 and the Sunday Telegraph‘s at around 630,000 copies.

The Sunday Times fell by around 2% year on year, taking its circulation to around 1.1 million copies.

Mid-Market Sunday Titles

In the Sunday Mid-Market, the Sunday Express lost more than 66,000 copies year on year.

It now had a circulation of around 677,000 following a substantial 9% decline, while The Mail On Sunday remains steady with 2.2 million following a 3% dip.

Popular Sunday Titles

In the Popular sector, the People was down 13% year on year, or 97,000 copies, leaving its total at under 640,000. The title appointed Lloyd Embley as editor in June, six months after he took over as acting editor (see People Appoints New Editor).

The News Of The World continues to have the highest circulation of the Sunday titles, at 3.1 million copies, although it fell 3% year on year.

The Sunday Mirror was down 5% year on year, giving it a circulation of around 1.3 million copies.

Following a drop of 4%, the Daily Star Sunday now has a circulation of around 379,000.

Six Monthly Year On Year Analysis

ABC: 01442 870 800 www.abc.org.uk