ABC National Newspaper Round-Up: November 2007
Daily Newspaper Market
The latest ABC figures for the main daily national newspapers show that there was an overall fall in circulation of around 1% for November.
The Financial Times was the only Quality daily to enjoy an upturn in circulation, of more than 2.5% year on year.
In the Mid-Market, the Daily Mail performed admirably, adding around 32,400 copies to its total.
National Newspaper ABC Figures – November 2007 | ||||
Daily Titles | Nov-06 | Nov-07 | Actual Change | % Change |
Quality | ||||
Daily Telegraph | 901,238 | 882,873 | -18,365 | -2.0 |
Financial Times | 432,980 | 444,880 | 11,900 | 2.7 |
Guardian | 382,393 | 356,789 | -25,604 | -6.7 |
Independent | 253,737 | 233,423 | -20,314 | -8.0 |
Times | 653,780 | 636,946 | -16,834 | -2.6 |
Mid Market | ||||
Daily Express | 774,665 | 766,874 | -7,791 | -1.0 |
Daily Mail | 2,295,101 | 2,327,507 | 32,406 | 1.4 |
Popular | ||||
Daily Mirror | 1,549,573 | 1,518,881 | -30,692 | -2.0 |
Daily Record | 408,293 | 393,593 | -14,700 | -3.6 |
Daily Star | 769,226 | 753,476 | -15,750 | -2.0 |
Sun | 3,072,828 | 3,078,388 | 5,560 | 0.2 |
Total Daily | 11,493,814 | 11,393,630 | -100,184 | -0.9 |
Quality Daily Titles
The Financial Times was up by almost 12,000 copies year on year, taking its total to nearly 444,900.
There was a relatively large decline for the Guardian, which shed around 25,600 copies from its total. Its circulation now rests at almost 356,800.
The Independent fell by 8% year on year, leaving it with a circulation of more than 233,400.
Also down year on year were the Times and the Daily Telegraph, by around 2.5% and 2% respectively.
The Times now has a circulation of over 636, 900, while the Daily Telegraph‘s rests at almost 882,900.
Mid-Market Daily Titles
In the Mid-Market, the Daily Express saw its total fall by just under 7,800, to leave it at nearly 766,900.
There was better news for the Daily Mail, up by around 32,400 copies year on year to take its total to 2.3 million.
Popular Daily Titles
The Daily Mirror shed around 30,700 copies year on year, leaving its circulation at more than 1.5 million.
The Daily Record also suffered a year on year downturn, with a decline of around 3.5%. Its total now rests at almost 393,600.
The Daily Star was down by nearly 15,800 copies year on year, leaving it with a total figure of almost 753,500.
However, it was not all bad news, with the Sun remaining relatively static. Its circulation now stands at around three million.
Sunday Newspaper Market
The Sunday newspaper market suffered a decline of around 3% for November, a real term decline of 357,100.
There was a big increase for Daily Star Sunday, while there were also increases for the Observer and the Sunday Mirror.
Both Mid-Market Sunday titles suffered a year on year fall, with the Sunday Express hit hardest.
National Newspaper ABC Figures – November 2007 | ||||
Sunday Titles | Nov-06 | Nov-07 | Actual Change | % Change |
Quality | ||||
Independent On Sunday. | 212,892 | 203,369 | -9,523 | -4.5 |
Observer | 448,076 | 454,374 | 6,298 | 1.4 |
Sunday Times | 1,288,584 | 1,213,878 | -74,706 | -5.8 |
Sunday Telegraph | 656,392 | 645,305 | -11,087 | -1.7 |
Mid Market | ||||
Mail On Sunday. | 2,388,885 | 2,324,581 | -64,304 | -2.7 |
Sunday Express | 758,443 | 687,253 | -71,190 | -9.4 |
Popular | ||||
Daily Star Sunday. | 364,545 | 421,841 | 57,296 | 15.7 |
News Of The World | 3,415,372 | 3,280,972 | -134,400 | -3.9 |
People | 764,409 | 683,802 | -80,607 | -10.5 |
Sunday Mirror | 1,333,255 | 1,358,370 | 25,115 | 1.9 |
Total Sunday | 11,630,853 | 11,273,745 | -357,108 | -3.1 |
Quality Sunday Titles
The Observer was the only title in the Quality sector not to post a year on year fall. It was up by 1.5% to take its circulation to nearly 454,400.
The Sunday Times suffered a relatively large downturn, of around 74,700 copies year on year. Its circulation now stands at over 1.2 million.
The Sunday Telegraph also shed copies, with a drop of more than 1.5% leaving its total at just over 645,300.
The Independent On Sunday‘s circulation is now nearly 203,400 after a year on year fall of 4.5%.
Mid-Market Sunday Titles
In the Mid-Market Sunday sector, the Sunday Express recorded a decline of almost 71,200 copies year on year, while the Mail On Sunday shed around 64,300 over the same period.
The Sunday Express now has a circulation of almost 687,300, whilst the Mail On Sunday boasts a total of over 2.3 million.
Popular Sunday Titles
In the Popular Sunday sector, the News Of The World‘s circulation dropped to just under 3.3 million copies after a year on year fall of around 4%.
The People was also down year on year, by 10.5% to 683,800 copies.
There was a very healthy increase for the Daily Star Sunday, up more than 15.5% year on year, taking its total to over 421,800.
The Sunday Mirror also posted a year on year increase, and after a rise of around 2%, it now has a circulation of almost 1.4 million copies.
Six Monthly Year On Year Analysis
National Newspaper ABC Figures – Jun 2007 – Nov 2007 | ||||
Daily Titles | Jun 06 – Nov 06 | Jun 07 – Nov 07 | Actual Change | % Change |
Quality | ||||
Daily Telegraph | 899,923 | 887,747 | -12,176 | -1.4 |
Financial Times | 431,242 | 439,185 | 7,943 | 1.8 |
Guardian | 378,738 | 361,993 | -16,745 | -4.4 |
Independent | 253,878 | 240,827 | -13,051 | -5.1 |
Times | 665,764 | 640,682 | -25,082 | -3.8 |
Mid Market | ||||
Daily Express | 816,046 | 793,884 | -22,162 | -2.7 |
Daily Mail | 2,362,162 | 2,347,381 | -14,781 | -0.6 |
Popular | ||||
Daily Mirror | 1,624,490 | 1,557,401 | -67,089 | -4.1 |
Daily Record | 424,582 | 405,744 | -18,838 | -4.4 |
Daily Star | 795,451 | 794,034 | -1,417 | -0.2 |
Sun | 3,164,150 | 3,129,071 | -35,079 | -1.1 |
Total Daily | 11,816,426 | 11,597,949 | -218,477 | -1.85 |
National Newspaper ABC Figures – Jun 2007 – Nov 2007 | ||||
Sunday Titles | Jun 06 – Nov 06 | Jun 07 – Nov 07 | Actual Change | % Change |
Quality | ||||
Independent On Sunday. | 220,445 | 217,950 | -2,495 | -1.1 |
Observer | 460,490 | 459,075 | -1,415 | -0.3 |
Sunday Times | 1,313,381 | 1,210,787 | -102,594 | -7.8 |
Sunday Telegraph | 659,544 | 645,618 | -13,926 | -2.1 |
Mid Market | ||||
Mail On Sunday. | 2,327,650 | 2,324,694 | -2,956 | -0.1 |
Sunday Express | 809,033 | 738,599 | -70,434 | -8.7 |
Popular | ||||
Daily Star Sunday. | 400,123 | 451,061 | 50,938 | 12.7 |
News Of The World | 3,478,923 | 3,334,574 | -144,349 | -4.1 |
People | 816,620 | 720,184 | -96,436 | -11.8 |
Sunday Mirror | 1,422,289 | 1,413,010 | -9,279 | -0.7 |
Total Sunday | 11,908,498 | 11,515,552 | -392,946 | -3.3 |
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