Acast has announced today a partnership with Little Dot Studios, a social media studio and production agency, to launch a premium audio and video offering on YouTube.
Acast is believed to be the first podcast monetisation company in the UK to enable premium, dynamic, targeted video ads on YouTube as a new revenue stream.
Little Dot Studios will provide the YouTube infrastructure and growth support for creators through an accelerator program. And access to scaled ad inventory to Acast’s existing shows.
The aim of the partnership is to enable Acast’s UK creators, such as Fearne Cotton, Jake Humphrey and Peter Crouch to unlock new revenue streams. It marks the first time a podcast company in the UK has facilitated premium, dynamic, targeted video ads on YouTube.
A spokesperson from Acast claimed the move as an “enhancement” and not a “replacement ” of audio, and a move to meet audiences “wherever they are” through “bringing two things that were previously separate,” reasserting their audio-first strategy.
An offering that pricks eyes and ears
Advertisers will have access to the creators shows and engaged audiences through YouTube, across a breadth of genres including news and politics, comedy, sport, wellness and parenting.
Through this advertisers will be able to execute integrated campaigns in high-trust, brand safe environments, in an authentic way through Acast UK’s baked-in video sponsorship method, with high reach and measurable outcomes.
This development now means Acast can offer a fully omnichannel campaigns across audio, video, social and live events.
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Wayne Davison, chief revenue officer at Little Dot Studios, echoed this: “As the podcast medium evolves, video has helped redefine how creators can deepen fandoms, meeting audiences wherever they are.”
The expanded inventory now means Acast has access to the second largest streaming catalogue in the UK, with more than 11bn monthly views across the Little Dot Studios network.
Josh Woodhouse, managing director UK and Ireland at Acast, said: “By unifying our premium audio inventory with immense video scale, Acast has created the definitive, single-point solution for brands and creators seeking measurable impact.
“We reach eight out of 10 podcast fans weekly in the UK, and we are now the largest, fully integrated premium podcast offering in the market.”
The beta program launches in January and will be open to advertisers immediately.
Following a successful beta, the program will be rolled out to all eligible creators later in 2026 and will also expand to other Acast markets.
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