Advertising expenditure reached £9bn last year, according to figures released this week by the Advertising Association. The figures show a total advertising expenditure of £9,155m last year, an increase of 3.3% on 1992.
Radio expenditure grew at the highest rate last year, up by 23.6% to £194m. The increase can be attributed to the success of the two national stations Classic FM and Virgin. As a result radio’s share of total expenditure has increased from 1.8% to 2.1%. TV spend grew by 5.4% to £2,605m and total press spend grew by 2.9% to 5,103.
Cinema’s recent success in terms of increasing admissions, is reflected in an increase in ad spend of 8.9% to £49m.
1992
1993
£m
% Share
£m
% Share
% Ch
Total Press
4,957
55.9
5,103
55.7
2.9
National Newspapers
1,155
13
1,220
13.3
5.6
Regional Newspapers
1,640
18.5
1,715
18.7
4.6
Consumer Magazines
466
5.3
475
5.2
1.9
Business&Professional
746
8.4
706
7.7
-5.4
Directories
523
5.9
551
6
5.4
Press Production Costs
427
4.8
438
4.8
2.6
Television
2,472
27.9
2,605
28.5
5.4
Direct Mail
945
10.7
904
9.9
-4.3
Outdoor & Transport
284
3.2
300
3.3
5.6
Radio
157
1.8
194
2.1
23.6
Cinema
45
0.5
49
0.5
8.9
TOTAL
8,859
100
9,155
100
3.3
Media Jobs
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