Ads Hit The Shops

Shopaholics are to be targeted at their most vulnerable from September as campaigns are run on panels in fashion store changing rooms for the first time. The A3-size poster sites are currently available in 1,500 of Arcadia Group’s Topman and Miss Selfridge stores through ambient media company Fitting Exposure.

Managing director of Fitting Exposure, Stephen Connor, said: “We offer gender-specific targeting and a highly receptive audience with a dwell time of five to fifteen minutes.”

The first company to use the sites will be L’Oreal, which will run campaign for its Garnier Synergie Pure skin care line for four weeks in September across all Miss Selfridge stores. It is hoped that the message will reach over 2 million female consumers aged 13-34.

The Topman opportunities have also been booked, by haircare company Fudge, which will aim a national campaign at 15-25 year old men.

Fitting Exposure is said to be planning expansion into other Arcadia brand stores within the next six months to a year, ultimately offering around 10,000 panels across the group.

Fitting Exposure: 01372 818579 www.fittingexposure.co.uk

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