The latest Advertising Association Quarterly Survey of Advertising Expenditure seems to prove that the industry is continuing to pull out of the recession.
In the second quarter of 1994, adspend rose in almost all media sections. Radio and outdoor had particularly good figures, rising by well over 10% in real terms compared with the same quarter last year. Radio expenditure rose rapidly – up almost 25% year on year in real terms.
Consumer magazine advertising rose by just over 10%, as did advertising in national newspapers, owing to a sharp rise in classified job advertising.
A total of £1.2bn was spent on press advertising, in Q2, compared to £1.1bn last year. TV spend was £642m, compared to £564m
CONSTANT PRICE % CHANGES
CONSTANT PRICE % CHANGES
1994 Q2 ON 1993 Q2
TO YEAR 1994 Q2 ON YEAR TO 1993 Q2
RADIO
15.4
24.8
OUTDOOR
14.1
10.6
CONSUMER MAGS
10.4
10.4
NATIONAL NEWSPAPERS
9.5
6.8
BUS. MAGAZINES
8
6.6
TELEVISION
7.9
5.6
TOTAL PRESS
6.9
5.1
REGIONAL NEWSPAPERS
5.8
0.8
COLOUR SUPPLEMENTS
-11.6
-13.7
INDUSTRY SECTOR
CONSTANT PRICE % CHANGES
CONSTANT PRICE % CHANGES –
1994 Q2 ON YEAR TO 1993 Q2
YEAR TO 1994 Q2 ON YEAR TO 1993 Q2
OFFICE EQUIPMENT 38.8
HOLIDAYS, TRAVEL, TRANSP 5.3
TRANSP 5.3
ENTERTAINMENT 9.8
PHARMACEUTICAL 37.1
HOUSEHOLD APPLIANCES 13.0
FINANCIAL 23.8
DRINK 15.1
HOUSEHOLD EQUIPMENT 23.0
AGRICULTURAL 17.9
MOTORS 15.0
GOVERNMENT 25.9
RETAIL 11.6
TOBACCO 9.9
TOILETRIES AND COSMETICS 7.4
PUBLISHING 6.6
LEISURE EQUIPMENT 4.3
CHARITY AND EDUCATION 3.8
HOUSEHOLD STORES 1.4
INSTITUTIONAL AND INDUSTRIAL 2.2
WEARING APPAREL 2.6
FOOD 4.7
AA: 071 828 2771
Media Jobs
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