AdYouLike hires new managing director

Native advertising business AdYouLike has appointed Lee Gibson as its new UK managing director.

Gibson joins from content discovery platform, Outbrain, where he served as head of sales for Northern Europe.

During his time at Outbrain, he led the UK sales team’s growth with a focus on video, programmatic, content marketing and performance-based marketing strategies within the native space.

Gibson has also worked at News UK and Exterion Media.

“We are excited to appoint Lee as our new UK managing director,” said Julien Verdier, AdYouLike CEO. “His experience, skills and industry knowledge will be invaluable for AdYouLike as we enter a new phase in our business growth.

“Lee’s appointment will help us grow the business and consolidate our position as the UK’s leading infeed native advertising business. We are excited about what 2018 has instore for our business globally, and the UK is a crucial part of our continued business strategy.”

Gibson added: “It is a really exciting time to be joining AdYouLike. Not only is the company growing exponentially, but the overall native advertising space is experiencing record growth, especially in the UK.

“Infeed native advertising, powered by programmatic, is driving a lot of the growth in native advertising today – and I’m excited to be joining the recognised market leader in this space.”