Ami Report Opinions On TV Sales Houses

The Association Of Media Independents commissioned NOP Research to undertake a ‘straw poll’ of opinions on TV from AMI member companies and their clients at the end of December 1990. They asked what media planners,buyers & clients consider the key issues facing TV and how well TV sales operations were performing.

Key Findings:

* Station average price is considered ‘helpful’in planning,buying and evaluating TV spend.

* Channel 4 should continue to be sold regionally.

* General feeling that current TV research is not adequate.

* 78% of respondents felt TV sales houses should be restricted to selling no more than 25% in terms of revenue split.

* 83% of respondents are concerned about conditional selling by TV sales houses.

* A net preference shown for ‘in-house’ sales against sales houses.

(AMI:081-883 9854)

COMPARISON:TV SALES HOUSES VS IN-HOUSE

AMI REPORT CONTINUED…