Anthony Rose reveals Zeebox’s Euro 2012 strategy

In an interview for futurescape, Anthony Rose, CTO of Zeebox, revealed that the social TV company is launching a second screen Euro 2012 proposition, with real-time voting, as well as a ‘Be The Ref’ widget.

The football-focused additions will be available on iPhone, iPad and Android smartphones as well as the web.

“The idea is watch Euros with Zeebox and friends. If you watch at home on your telly, although millions are watching, you’re really watching alone. With Zeebox you can join in the action – be the ref, see what other people are shouting about, get the buzz and with our new version of Zeebox, there is also group chat, so you can create viewing parties with your friends as well.”

He explained that Zeebox has had to “devote special editorial and technical effort to making sure it’s a great experience” because the add-ons are technically challenging.

The company is currently building up its team to enable it to be a full-featured platform. The start-up is growing its social media and editorial teams, having recently hired Robin Morley from the BBC to head up its social media division.

Read the full futurescape interview here.