On a day when traditional media was boosted by the latest AA figures – albeit from a low base – I came to the AOP’s Digital Publishing Summit in the hope of telling Newsline readers something new about this industry.
Sorry – I can’t… so far!
An interesting opening panel session covered well worn themes… but it’s impact was summed up rather neatly from the floor by Roger Green of Newsquest: “This is about the fifteenth year you have told us we aren’t able to predict what will happen next year.”
So I present to you these snippets from the aforementioned, distinguished panel instead…
Matt Britten of Google wouldn’t be drawn on his company’s progress with a micropayment system for publishers but it sounds like a payment system for mobile is a higher priority.
Tim Brooks says the Guardian is obsessed by mobile, apps and platforms.
Stephen Miron of Global Radio says radio is not a bumpy platform like print, rather “a very stable one”.
Mark Wood at Future Publishing is delighted to be starting to escape the old constraints around printing and distribution.
Britten says Apple’s “control it all” model works now, but “open will win”.
Miron voices concern for Apple: “How can their products remain cool if they are used by old farts like us?”
And finally, Britten fears “two people in a garage will render us obsolete”.