Arqiva To Manage Content For Huge Digital Outdoor Network
Arqiva will manage and deliver content to Viacom Outdoor’s new network of digital advertising technologies across the London Underground, which will be the UK’s largest single digital advertising network
Arqiva’s network will support Viacom Outdoor’s planned installation of more than 2,000 digital sites across the UK, made up of digital escalator panels, large format digital LCD screens and cross-track projectors (see Viacom Tube Contract To Lead Digital Ad Revolution). The company will be responsible for the design, implementation, operation and ongoing support of the digital content delivery network.
Arqiva’s solution will also enable the continuous monitoring of the integrity of the content files to ensure the seamless display of content across the Underground’s digital sites. A Wide Area Network connecting all 30 of the LU stations that will carry the digital technologies, as well as a local area network to implement the system at each station will support the content delivery network.
“Digital advertising opens up access to new and targeted audiences and is a great example of how making the most of technology helps to develop and execute new ideas,” said Mark Pettler, operations and technical director of Viacom Outdoor.
“Arqiva has worked hard to understand our needs and we’ve developed a system that delivers high quality content to the strict service levels demanded by our business. We look forward to rolling out our digital media portfolio across London Underground over the next 18 months.”
Barrie Woolston, commercial director at Arqiva, added, “Viacom Outdoor has developed an innovative approach to Outdoor advertising and we are delighted to be involved in such a key development in Outdoor media.”
Viacom won the London Underground contract earlier this year, beating rivals to secure the world’s biggest ever Outdoor deal (see Viacom Clinches Tube Contract). The company recently announced that it is to re-brand as CBS Outdoor in the New Year (see Viacom Outdoor To Rebrand In New Year).
Viacom Outdoor: 020 7482 3000 www.viacom-outdoor.co.uk Arqiva: 01962 823434 www.arqiva.com