From dynamic creative optimisation to content diversification and AI, the year ahead  in audio looks set to be a memorable one. 

Welcome to the Brief, The Media Leader’s round-up of media news.

Chief commercial officer of Channel 4, Rak Patel discussed the roll out of Channel 4’s, ITV’s and Sky’s joint ad marketplace.

Founder of the7stars, Jenny Biggam gives a holistic overview of the agency landscape and how they need to evolve in 2026.

Welcome to the Brief, The Media Leader’s round-up of media news.

The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.

Steve King, ex-CEO of Publicis Media discussed what he believes incoming talent to the industry should be focusing on.

Analysis: The concept of podcast “shows” is continuing to accelerate with the UK’s largest independent podcast producer, Goalhanger reaching 250k subscribers and Netflix announcing its own exclusive video podcast.

Co-CEO of Smartclip joined The Media Leader for an exclusive interview to discuss what’s next in TV.

Welcome to the Brief, The Media Leader’s round-up of media news.