Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Talon’s Priya Johal takes us through her daily routine.

In an exclusive interview, The Media Leader unpicks the business strategy behind Goalhanger’s success and reveals what makes it unique. 

Adding audio podcasting to a media campaign is 33% more effective at driving brand consideration than radio alone. While adding podcast video ranks first in driving attention across key visual channels, outperforming TV, BVOD, and SVOD. 

Welcome to the Brief, The Media Leader’s round-up of media news.

The channel is becoming a core part of omnichannel planning, with it featuring in 34% of campaigns over the past 18 months according to research by VIOOH.

Nectar360’s first party customer shopping data has been matched with Global’s listener data and is now available for brands to use through Global’s digital advertising platform, DAX.

Across a four year period, Clean Creatives analysed paid advertisements across different platforms and communications tracking a shifting narrative in fossil fuel campaigns, with findings suggesting a new era of “gaslighting.”

Welcome to the Brief, The Media Leader’s round-up of media news.

Tech firms have been told by the online safety regulator major sites and apps must enforce minimum age rules with highly effective age checks following continued failings of keeping under-13s safe online.

Welcome to the Brief, The Media Leader’s round-up of media news.