On World Radio Day, the World Radio Alliance and egta has launched data which highlights the strength of the medium for reach, trust and emotional connection.
Ellie Hammonds
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Online listening has recorded a record share of of 29.8%, according to the latest Rajar figures.
Commercial radio’s audience share saw a 1% decline from the last quarter and now accounts for 55.2% of total listening, compared to the BBC’s 42.8%.
