Can attention be both the “North Star to effectiveness” but also “really not how advertising works”, asks MediaCom’s Geoff de Burca.
Showing 1-1 of 1
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
