A new attention measurement study found that while miniscule attentive exposure can impact ad recall and brand awareness, achieving significant uplifts in lower funnel metrics requires multiple seconds of engagement.

Analysis: The new show is part of a broader strategy signalled by the Mail to focus more on podcasting and short-form video content.

Wunderman Thompson’s Kiessé Lamour and Archmon founder Simon Akers join host Ella Sagar to unpack what we should make of the groundswell of companies launching and developing retail media networks.

Analysis: When anyone can create a BuzzFeed-quality quiz or article, why would anyone still go to BuzzFeed?

Gambling sponsors account for one in every six football deals (15.4%) and one in every 11 total sponsorship deals (9.1%) across 225 professional sport teams in England.

Brands are still ‘coming to terms’ with how to target gamers. Specialists warn that the audience is more diverse than advertisers often think, and that authenticity is required.

Radiocentre CEO Matt Payton joins lead audio reporter Ella Sagar and host Jack Benjamin to discuss the past, present and future of audio, including the latest updates on radio’s place within the forthcoming Media Bill.

Analysis: Meta’s return to strong growth is evidence that the company’s ‘back to basics’ strategy laid out at the start of the year has helped right what was not long ago a wobbly ship.

Analysis: Growth in digital subscriptions may lift its sale price as potential bidders would be receiving a publisher with improving profits.

Analysis: While blaming Facebook’s change in policy toward news for a sharp decline in page views may well be fair, it doesn’t change the fact that its outlets will need to adapt to attract online audiences.