News content generates approximately £1bn in annual revenues for Google and Facebook, according to a Cambridge University study.
ARCHIVE ▸ Jack Benjamin
Disney+, AppleTV+, Discovery+, Paramount+, ESPN+, BET+. Why are so many streaming services named with a plus symbol?
A new campaign aims to raise awareness of the systemic misuse of NDAs in relation to sexual harassment cases.
BT Sport and Eurosport will effectively be merged as part of the deal.
Media planners and buyers have reported a surge in workload during the pandemic, alongside a reluctance to return to the office.
CTV overtook mobile as the device with the greatest share of global video impressions according to Innovid’s Global Benchmarks Report.
The Media Leader contacted several leading media companies to understand what policies are in place to support their employees.
Mike Bartels, North American director of marketing research & UX segment for eye tracking tech company Tobii, believes attention data will become ubiquitous and is surprised it has taken the advertising industry this long to catch on.
Recount Live is the latest example of the streaming platform’s attempts to expand its content offerings beyond gaming.
Havas Media Group partnered with the IAE to offer their Certified Ethical Advertising Executive course to staff and clients globally at no cost.