The Effectiveness Accreditation was launched in 2021 as a biennial programme with the goal of delivering distinction to agencies that “understand that marketing is an investment which needs a return, and not purely a cost”. 

In response to the ‘stranglehold’ big tech has on the digital publishing industry, publishers may look toward micropayments as a way to diversify their business models. But are they proven to work yet?

AVOD revenue growth is expected to outpace SVOD, though at a slower rate than previously expected, due to slower than expected rollouts of hybrid AVOD-SVOD platforms.

Pandemic-era social media darling Clubhouse is betting a shift to DMs will rescue the company from user decline. They aren’t alone, as other platforms are turning their focus towards messaging as a key way to retain engagement.

Kantar’s Jane Ostler sits down with host Jack Benjamin to unpack the findings from Kantar’s Media Reactions 2023 report.

TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.

Total box office revenue for August surpassed £104m, which is 67% higher than August 2022 and brings year-to-date box office 10% above this time last year.

Analysis: Nadhim Zahawi’s reported bid would add to the growing group of Tory MPs moving into leadership positions in the media during their public service.

The Media Leader Podcast: Lucy Rissik and Nina Mackie discuss what advertisers need to know about gamers, and why there are opportunities aplenty to reach new audiences—so long as you’re careful with your creative.

Hollywood has often featured ad executive characters as Lotharios who are high-strung, over-worked, and predominantly male. Has the industry changed?