In brief: Walmart has launched two new “immersive experiences” in Roblox: Walmart Land and Walmart’s Universe of Play
ARCHIVE ▸ Jack Benjamin
Compared to TV and cinema, the gaming industry has only recently begun to mature in a way that has opened opportunities for advertisers.
Activist group Brandalism has placed artworks on billboards that satirize marketing for airlines that the group says are contributing to rising greenhouse gas emissions.
In brief: Dentsu has partnered with Comscore to shift its local TV buying to a Comscore-based currency in the US.
In brief: Amazon’s first week of streaming TNF exceeded expectations.
NewsGuard has rated 139 news programs and networks based on an assessment of adherence to basic standards of television journalism practice.
Accounts belonging to politicians, political organizations, or governments will not have access to features like gifting, tipping, and e-commerce, and will be ineligible for TikTok’s Creator Fund.
The research also found that social media is primarily used as a source of news by Democrats.
In brief: The Independent has partnered with checkout tech company Bolt to transform its ecommerce offering
Mobkoi, The Brandtech Group’s mobile advertising platform, has named Chris Davis as the company’s first global chief revenue officer.