In brief: the companies aired 29,000 ads between 2019 and 2020 featuring fake testimonials from radio personalities about Google’s Pixel 4 smartphone.
ARCHIVE ▸ Jack Benjamin
Yahoo has bet big by entering into a 30-year partnership with digital advertising network Taboola, acquiring a 25% minority stake in the company.
Direct Digital Holdings’ CEO discusses how advertisers are seeking smaller multicultural publishers and why recessions aren’t a bad thing for digital.
In brief: full-length episodes of Channel 4’s reality shows will land on YouTube at the same time as on All 4.
In brief: McAndrew most recently worked as the launch editor for The Andrew Neil Show at Channel 4.
Global OTT TV episode and movies revenues are expected to increase by 55% over the next six years.
Screenvision’s CEO discusses the long-tailed recovery of cinemagoing and how cinema and streaming companies have become “strange bedfellows”.
In brief: Ginsberg joins The Athletic after 28 years at The Washington Post, where he was involved in seven Pulitzer Prize-winning projects.
In brief: the company is seeking to reduce headcount expenses by 5% amid the “current economic conditions in our industry”.
In brief: hundreds more Twitter employees are said to have left the company yesterday following Elon Musk’s ultimatum that they agree to a more “hardcore” work environment.