Total Media Group’s CEO and chairman discuss how Brexit accelerated the need to join forces with a European agency and why internationally ambitious indies require scale to succeed.
ARCHIVE ▸ Jack Benjamin
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
Market grew by 10.1% in the first three months of the year, according to Madison and Wall.
At an event hosted by the Advertising Association, Credos survey data showed improved trust in the ad industry despite a lingering sense of scepticism about advertising.
The title is adding a third newsroom and trying new payment models as it revamps its leadership.
Media owners will be affected in the short term by a pause in government spend, especially as the industry was caught off guard by the call for a summer election.
The 200-year-old title is now focusing on its digital business while the daily print run turns into a weekly edition. But a move online is fraught with its own complications.
Many traditional spots were out of bounds, so agency Media Bounty went with a more “guerrilla” feel.
The UK independent has been working with German indie network Mediaplus for more than seven years.
In a new manifesto, the News Media Association is urging the next government to take urgent action on five key policy areas affecting the industry.
