Dentsu UK&I has announced an update to its Effective Attention offer, which will now included dentsu’s proprietary media carbon calculator data.

In brief: the new relationship will see PinkNews become part of Ozone’s centralised audience proposition for advertisers.

A BBC memo urged staff to delete the TikTok app from company devices, while the US DOJ is investigating possible use of the app for surveillance.

In brief: Netflix advertisers can now use DoubleVerify to check that their video ads are safe from fraud and invalid traffic, and are fully viewable. 

The Government has issued a precautionary ban on TikTok on Government devices, with immediate effect.

At Newsworks’ ‘Trust: More Than a Feeling’ conference, new data showed that trust is now a top factor influencing brand success.

Analysis: Industry experts are weighing the pros and cons of the quick pace at which chatbots are developing.

NewsGuard has expanded its services to Australia and New Zealand in a move that will pit the digital news trust ratings company against the heart of Rupert Murdoch’s publishing empire.

In brief: Collier, who previously served as DMGT’s CFO, enters the role with immediate effect.

The change is the latest evidence of an adjustment in Meta’s short-term strategy.