Sir Martin Sorrell has implored advertisers and marketers to “pick your geographical battles” as they look toward future-proofing their strategies.

The hire appears to be part of Mail Metro Media’s strategy to expand aggressively into video and audio production and ad sales.

The trade body also seeks to make “significant reductions” by 2030.

Analysis: Jimmy Wales did not reveal details about Trust Café, which has quietly launched with few features.

Young users have increasingly begun turning to the short-form video platform as a Google alternative, so it’s no surprise TikTok has looked to take advantage by improving its search function.

Pinterest CEO Bill Ready committed the social media company to creating a more inclusive and positive online environment, and urged advertisers to refrain from spending if they don’t fulfil their promise.

OMD UK’s Tobi Asare and Life Begins at Menopause’s Stefanie Daniels discuss the unique challenges faced by women in their media careers.

The Effectiveness Accreditation was launched in 2021 as a biennial programme with the goal of delivering distinction to agencies that “understand that marketing is an investment which needs a return, and not purely a cost”. 

In response to the ‘stranglehold’ big tech has on the digital publishing industry, publishers may look toward micropayments as a way to diversify their business models. But are they proven to work yet?

AVOD revenue growth is expected to outpace SVOD, though at a slower rate than previously expected, due to slower than expected rollouts of hybrid AVOD-SVOD platforms.