More than 60 organisations have signed on to Outvertising’s statement urging brands to stand their ground this month against an unprecedented and coordinated backlash to Pride Month.

The deal creates the largest digital-only marketing group in the world, with more than $1bn in revenue and over 7,000 employees.

Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.

Reach audience and content director Anna Jeys speaks about the challenges in building audiences across social platforms, and the need to reach younger audiences on their own terms.

Green brings 30 years of experience in the advertising and cultural sector to the role, where he will lead the IPA’s Effectiveness Pillar.

In brief: Liz Wynn will lead The Guardian’s global digital reader revenue strategy and report directly to CEO Anna Bateson.

A new study from MediaSense found that media agency staff overwhelmingly believe the current pitch process is excessively exhaustive and time consuming.

Following the closing of historically queer-inclusive outlet BuzzFeed News and bankruptcy filing of Vice Media, LGBTQ+ publisher PinkNews has an opportunity to greatly expand its audience.

In brief: O’Riordan joins The Times after departing Associated Newspapers after 15 years amid broader cost-cutting measures.

The not-for-profit company has a new visual identity, supported by a broad media campaign across ATL and digital channels.