The ANA forecast notes that over half of loss due to fraud is attributed to click injection.
ARCHIVE ▸ Jack Benjamin
The original social audio app was born into success. Can it stay relevant against bigger competitors?
The streaming service also added a warning label for US viewers in wake of the Uvalde shooting.
The $150m penalty amounts to roughly 3% of Twitter’s 2021 revenue ($5.08bn), most of which was generated through advertising.
Yahoo and its clients will be able to access Hivestack’s premium global DOOH inventory.
Hyperbolic, superlative, succinct, splashy. These are just some of the adjectives used to describe this year’s upfronts, which concluded last week.
The additions will increase Ozone’s total deduplicated platform reach by more than 200,000 readers each month.
Nielsen has expanded deduplication of CTV audiences to include new smart TV models.
The Competition and Transparency in Digital Advertising Act was introduced in the Senate on Thursday.
The first brands to advertise on the new Elizabeth line will be Google, MoneySuperMarket, Reed.co.uk, Sage, and Schweppes.