Lucy Luke, Snap’s UK head of partnerships, sat down with reporter Jack Benjamin to discuss the company’s strategy of working with publishers and, increasingly, creators.

Consumers who saw or heard the regulator’s latest awareness campaign were more than twice as likely to trust the ad industry, according to new research.

The video offering is designed to better help advertisers engage with MailOnline’s vertical video audiences across its website, app and social media accounts.

The division incorporates a “fully blended” editorial and commercial team that will look to serve multimedia content both to audiences and advertising partners.

The7stars planned the campaign around the younger demographic’s interest in physical media through OOH activations, but sought to maximise reach via social media.

Industry trade body Outsmart reported total OOH revenue reached £1.3bn, almost even with the pre-Covid market.

The BBC is considering introducing ads in selected podcasts on commercial sites in the UK, but there is some criticism to the news.

MTM research also found that churn rates remain a concern, with users reporting “content fatigue”.

UK creators would lose valuable international engagement should a US TikTok ban come into effect, potentially impacting the scale of future brand deals.

Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.