The BBC claims that it would lose over £500 million in revenue if it were transformed into a subscription only service, resulting in the loss of quality programmes and an inability to meet its social and political obligations.The Measuring the Value of the BBC survey claims that ten million households would lose access to the… Continue reading A Subscription Only BBC Would Lose £500 Million

Visitors to London’s Transport Museum will soon be able to step back through the ages of advertising on the capital’s transport networks, as Viacom Outdoor prepares to sponsor the museum’s new art gallery in Covent Garden.The £180,000 sponsorship forms part of a major re-development of the London Transport Museum beginning next year. The new art… Continue reading Viacom To Sponsor London Transport Museum Gallery

The number of WAP pages being viewed by mobile phone users is still on the increase with August’s figure climbing by 22.7% compared with the same period in 2003, according to the latest figures from the Mobile Data Association.Allowing for seasonal differences, the August figure takes the MDA’s cumulative recorded WAP page impressions to over… Continue reading Wap On The Rise As Olympics Boosts Multimedia Services

Magazine publishing giant Emap is understood to be preparing a new title to cater for the upmarket end of the already crowded women’s magazine market based on Italian fashion weekly, Grazia.The publisher follows in the footsteps of quality magazine giant Condé Nast, which unveiled its plans for an upmarket monthly title earlier this year. Richard… Continue reading Emap Targets Older Readers With Upmarket Women’s Title

A television commercial for Kellogg’s Frosties has been censored by the Advertising Standards Authority following claims that the sugar-coated breakfast cereal is a healthy option for children.The advertising watchdog reacted to a complaint that the phrase ‘eat right’ in the commercial, alongside various depictions of children playing football, misleadingly implied that the product was healthy… Continue reading Frosties Campaign Slammed Over Misleading Health Claim

Channel 4 has announced a sponsorship deal with electronics manufacturer Sony, which will see the firm’s iconic Walkman brand sponsor the broadcaster’s fortcoming UK Music Hall of Fame.The six-week deal will link Sony’s new hard disc HDI Network Walkman with Channel 4’s run down of contemporary musicians and artists from the past five decades. The… Continue reading Channel 4 Secures Sony To Sponsor Music Hall Of Fame

Cambridge has become the latest area of Britain to benefit from locally broadcast DAB digital radio content following the creation of a new multiplex by NOWdigital.The multiplex will offer local residents a range of radio services, including existing stations such as Q103, Classic Gold, Vibe FM and BBC Radio Cambridgeshire in digital quality, as well… Continue reading Boost To DAB Radio As Cambridge Gets Local Multiplex

Giant poster specialist, MegaPoster, has been selected by the British Heart Foundation to carry the outdoor executions of its controversial anti-smoking campaign, dominating the outdoor advertising market in six major cities.The campaign, employing three large-scale banner adverts in London, Leeds and Bristol, as well as smaller sites in Liverpool, Birmingham and Manchester, builds upon the… Continue reading MegaPoster To Carry Controversial Anti-Smoking Campaign

IPC Media is to extend the syndication of its most famous brands with the creation of a new division dubbed IPC+ to handle the licensing of its operations world-wide.The new division has been created from the company’s Content & Licensing division and is dedicated to building IPC’s brands through commercial partnerships. IPC+ will encompass brand… Continue reading IPC Focuses On Syndication To Boost Brand Power

Telecoms giant BT has announced a drop in price for its entry-level broadband service to £17.99 per month in a move that brings it in-line with its competitors in the budget broadband market.BT’s Broadband Basic package was previously priced at £19.99 per month, giving customers internet access at 512k with a monthly usage limit of… Continue reading BT Slashes Broadband Price To Compete In Budget Market