A consortium of online advertisers, agencies and researchers has unveiled a global definition and standard for the measurement of online advertising.The IAB has showcased the new audience measurement system, which marks the first time any medium has launched a global measurement standard in agreement with all the key industry stakeholder organisations. Where other media, such… Continue reading IAB Sets Out Definition For Online Ad Measurement

Kelvin MacKenzie’s Wireless Group has announced its intention to bid for Manchester’s last remaining radio licence, with proposals for a talk-based local radio station chaired by ex Manchester Police boss and TV presenter, John Stalker.The speech station, to be called allTALK FM, would build on TWG’s experience running national speech radio station talkSPORT and would… Continue reading Wireless Group To Bid For Manchester Radio Licence

Media super-regulator Ofcom has dropped programming restrictions from Jazz FM, allowing the Guardian Media Group station to broadcast a range of music and broaden its appeal to advertisers.The format change will see Jazz FM released from its obligation to ensure that ‘50% of the output in daytime sits well with the term Jazz’, permitting the… Continue reading Jazz FM To Increase Advertiser Appeal With Mixed Playlists

Danny Meadows-Klue has confirmed that he is to step down as chief executive of the Interactive Advertising Bureau in the new year to pursue other interests, although he will remain in his current post until a successor is found.Meadows-Klue explained that the IAB’s new chief executive should be in place by February, and while he… Continue reading Meadows-Klue To Step Down As IAB Chief Executive

Television ratings body BARB has begun investigating methods of measuring interactive TV usage, following increasingly vocal calls for action from the broadcasting and advertising community.The measurement body’s research director, Tony Wearn, told this week’s ASI 2004 European Television Symposium in Berlin that techniques are being investigated to determine which has the best potential for the… Continue reading BARB Investigating Interactive Measurement Systems

Guardian Newspapers has announced a number of changes within the senior management team of its advertising department, designed to strengthen its offerings with a high-level reshuffle.The changes will see Stuart Taylor, currently advertisement director, take on the new role of commercial director. This more strategic position will allow Taylor to focus on the future Guardian… Continue reading Guardian Strengthens Advertising Team With Reshuffle

The BBC has announced plans to rein in its £111 million internet operations and close a raft of websites in response to criticism from a review commissioned by the Government earlier this year.The Corporation’s board of governors yesterday published their response to the Graf review and outlined a new remit for bbc.co.uk, which has come… Continue reading BBC Announces Radical Shake-Up Of Online Operations

Sky Media’s managing director, Nick Milligan, has introduced the next generation of Sky products at the Media Research Group conference in Madrid.Amongst the products showcased by the broadcast chief were the company’s new Sky To Go portable video player and Sky Radio, designed to bring the satellite company’s digital radio services to customers around the… Continue reading Sky Introduces New Products At MRG Conference

Associated Newspapers is attempting to corner the the secretarial recruitment market with the launch of new women’s weekly magazine with Metro branding to be distributed free to readers from January.The new magazine will launch with an initial print run of 50,000 and will hit the streets on Monday mornings. The title is understood to be… Continue reading Metro Plans Recruitment Magazine For Women

Sue Elms, managing director of Carat Insight, has unveiled research outlining consumers’ decision making processes at this year’s MRG conference in Madrid, potentially enabling advertisers to capitalise on personality traits in their marketing strategies.Delivering a speech to delegates at the conference, Elms expressed frustration with the advertising industry’s typical marketing strategies, explaining that consumers have… Continue reading Research Demystifies Decision Making For Advertisers