Media research needs to concentrate more on qualitative methods to deliver better return on investment, according to Antony Young, chief executive of ZenithOptimedia.Delivering the opening day’s keynote speech at this year’s MRG conference in Madrid, Young stated that media research needs to let go of the “comfort blanket” of quantitative research and instead concentrate on… Continue reading ZenithOptimedia Chief Outlines Qualitative Research Vision

This year’s Media Research Group conference in Madrid kicked off yesterday, with a retrospective look at the progress made in its 40 year history before the podium was opened to three days of research presentations from some of the industry’s most respected figures.Delivering a rather rose-tinted presentation on the Group’s achievements, Neil Shepherd-Smith, the MRG’s… Continue reading Media Research Group Conference Kicks Off In Madrid

Advertisers need to work harder at building emotional elements into their campaigns in order to succeed against rivals, according to Kevin Dundas, chief executive of Saatchi & Saatchi.Speaking at the Media Research Group conference in Madrid, Dundas claimed that “brands are over”, pointing to the increased quality of today’s products making advertising on a particular… Continue reading Dundas Spreads The Love At MRG Conference

The Interactive Advertising Bureau has appointed integrated brand and design agency Neoco Design to revamp its corporate identity and assist in the push to accelerate internet advertising spend.The appointment of Neoco will help the IAB handle a raft of recent marketing communications initiatives, as well as unify the IAB brand in anticipation of a growth… Continue reading IAB Appoints Agency To Boost Image In Online Push

The Telegraph celebrates the tenth birthday of its online operations this month, marking the occasion with a radical redesign and a host of promotional activities.The revamp will ensure that the 30 channels featured on telegraph.co.uk are unified in look and feel, as well as introducing a new film channel and fashion pages.The new content will… Continue reading Telegraph Marks Online Centenary With Revamp

The Independent and The Times have announced the creation of a detailed study into the creation of compact size newspapers, aiming to provide definitive research into the format to boost advertiser confidence.The two newspapers are currently canvassing the UK’s major media agencies in order to hone the research brief and ensure that it meets with… Continue reading Times And Independent Join For Tabloid Research Project

As reported this morning, The Times has confirmed that it is to drop its broadsheet edition from Monday, publishing in tabloid only format from Monday to Saturday.The move leaves only the Sunday Times in broadsheet format, completing the newspaper’s gradual transition to tabloid only publication which has seen its large-format being phased out in Scotland,… Continue reading Times Confirms Tabloid Only Publication From Monday

The Audit Bureau of Circulations has today launched an online facility to enable its members and subscribers to access historical certificates for its portfolio of audited newspapers, magazines and exhibitions.The data is available by logging on to the ABC website, where users can access the most recent certificates, as well as those reaching back to… Continue reading ABC Launches Historical Circulation Data

Future Publishing has announced the creation of a one-off promotional DVD to celebrate the milestone 10th birthday of Total Guitar magazine.The DVD, packed with exclusive guitar lessons and interactive training tools, is a first for UK music making magazines, offering readers tuition and guidance on guitar techniques as well as providing stand-out individuality from other… Continue reading Future Marks Total Guitar Anniversary With DVD Special

FMCG giant Unilever has exclusively secured the first commercial break to run on ITV3, the new digital channel targeting a desirable upmarket audience of those aged 35 and over.Launching on 1 November, ITV3 is the latest addition to ITV’s digital portfolio, screening contemporary drama to attract an older audience. Unilever’s acquisition of the channel’s virgin… Continue reading ITV Secures First Advertiser For New Digital Channel