Marketers and media owners need to develop much closer working relationships in order to succeed in the future, according to Emap Advertising, which today unveiled the results of a study into the future of creative partnerships in marketing, claiming that media owners often under perform in meeting the needs of advertisers.Conducted in collaboration with the… Continue reading Research Claims Media Owners Neglecting Marketers’ Needs

Cable operator NTL’s broadcast division has secured the contract to uplink ITV’s television signals to a fourth and fifth satellite transponder, giving the broadcaster more space for its planned digital channels, increased control over the broadcast of regional content and capacity for more interactive services.ITV currently broadcasts via three transponders to provide its digital satellite… Continue reading NTL To Provide Multiplex Space For New ITV Channels

UBC Media, the UK’s largest independent radio production company, has announced increased profits and rising turnover in interim results published today, following earlier predictions of increased earning with the announcement of its first digital revenues.The company’s interim statement for the six months to 30 September reveal a turnover of £7.15 million, up 9.8% on the… Continue reading UBC Profits Rise As Digital Revenues Revealed

The Telegraph Group has announced a new partnership with Fifty Lessons to make its business library available to the Telegraph readership, and the business community supported by newspaper and its website.The Fifty Lessons business library allows business leaders from the world’s most influential companies to share their most important learning experiences, condensing years of hard-earned… Continue reading Telegraph Boosts Business With Fifty Lessons Partnership

ITV is understood to be considering a complaint to media super watchdog Ofcom over the charges imposed by Sky for carrying and encrypting its television channels.According to reports, ITV believes the £17 million fee charged by Sky for the broadcast of ITV1 and 2 is simply too high, with negotiations between the two broadcasters over… Continue reading ITV Preparing Challenge To Sky’s Broadcast Fees

The latest outing of celebrity survival show, I’m a Celebrity Get Me Out Of Here! proved a winner for ITV last night, drawing a peak of 10 million viewers to see this series’ unwitting personalities dumped unceremoniously into the show’s tropical base camp.The show averaged an audience of nine million, grabbing a 35% audience share… Continue reading I’m A Celebrity Off To Good Start For ITV

Channel 4 is preparing a request to Ofcom for public funding to support its flagging advertising revenues in the face of increased multi-channel competition, according to reports circulating this morning.The request is expected to be made to the media super-regulator in Channel 4’s submission to Ofcom’s review of public service broadcasting. The move could see… Continue reading Channel 4 To Seek Public Funding To Combat Sliding Share

New research from mediaedge:cia indicates that the traditional power of television advertising is being eroded by the increased use of the internet by consumers, with a direct transfer in consumption evident from television to the internet.Mediaedge:cia’s research also found that TV campaigns deliver 14% less pressure amongst internet users when compared with their non-surfing counterparts.… Continue reading Internet Usage Eroding TV Ad Effectiveness

David Chance, chairman of Top Up TV and former BSkyB executive has claimed that Freeview homes will outnumber their Sky Digital counterparts by December 2005, stating that increased interest in pay-TV from terrestrial viewers was fuelling growth in his company’s low-cost premium channel offering.Speaking at a Broadcasting Press Guild lunch, Chance stated: “Freeview box sales… Continue reading Freeview Penetration Set To Equal Sky Next Year

Viacom Outdoor has landed another of rival Maiden’s prized rail advertising contracts, with the acquisition of the Arriva Trains Wales poster advertising contract giving the company a 25% share of the UK rail market.The deal is worth £6.5 million over five years and gives Viacom Outdoor the rights to sell outdoor poster formats on all… Continue reading Viacom Scoops Arriva Trains Contract From Maiden