Interactive advertising channel Zip TV has secured Five as the latest commercial broadcaster to use its services, which allow brands to run interactive campaigns across multiple channels without changing the format or design of commercials.The deal follows an identical agreement between Zip and IDS earlier this year and allows viewers to jump from Five’s digital… Continue reading Five Joins Zip TV For Interactive Advertising

ITV’s Fantasy Football has escaped censure from media super-regulator Ofcom following a series of complaints concerning the series’ sexual content and references to the nationalities and religions of presenters and guests.The series, hosted by David Baddiel and Frank Skinner and following this year’s European Championships, was criticised by viewers for its depiction of England coach… Continue reading Fantasy Football Dodges Ofcom Over Complaints

Former BBC director general, Greg Dyke, has issued a call for the Corporation’s board of governors to be abolished, claiming that they are powerless to defend the broadcaster’s independence and are unable to regulate effectively.In a speech to the Royal Television Society last night the outspoken broadcast boss stated that he had long intended to… Continue reading Dyke Calls For Abolition Of BBC Board Of Governors

Today marks the last day for applications to Ofcom by broadcasters chasing the new FM radio licence in Edinburgh, a highly coveted prize that has attracted attention from the UK’s largest commercial radio groups and investors.Among the well known companies vying for the Edinburgh contract are Kelvin MacKenzie’s Wireless Group, the Guardian Media Group Radio,… Continue reading Radio Heavyweights Line Up For Edinburgh Licence

Dennis Publishing’s flagship men’s lifestyle magazine Maxim has secured an innovative deal with Club 18-30 to provide readers with a unique dating opportunity and the chance to win a free holiday to Mexico.The promotion sees Club 18-30 sponsor Maxim‘s Little Black Book in the first ever deal between a holiday company and magazine publisher. Readers… Continue reading Maxim Launches Little Black Book With Club 18-30

Emap’s teen title Bliss has been rapped by Advertising Standards Authority following a complaint by rival National Magazine Company over the value of its covermounts and authenticity of the celebrities shown to be endorsing them.The complaint centred around three issues of Bliss, each offering various free gifts for readers valued at a certain price. Natmags… Continue reading Emap Under Fire From Natmags Over Teen Covermounts

The Independent has announced that from Monday it will carry a new Media Weekly section, clearly targeting readers of the rival Media Guardian with regular contributions from a range of high-profile industry figures.Amongst those contributing to the new supplement will be former BBC director general Greg Dyke, media commentator Ray Snoddy and acclaimed columnist Matthew… Continue reading Independent Tackles Guardian With Weekly Media Section

Media regulator Ofcom has announced proposals to deregulate the use of the UK’s radio frequencies, allowing more services to share the airspace and extending the offerings currently available from broadcasters.Ofcom currently splits the use of radio signals into 11 categories for specific types of usage, including aeronautical and maritime, amateur and citizens and broadband fixed… Continue reading Ofcom To Free Radio Spectrum For Multiple Uses

BT is reported to be in talks with some of the UK’s biggest broadcasters to provide customers with television on demand via a high-speed broadband connection, marking the telecom giant’s first steps into the lucrative pay-per-view market.The company, which currently provides broadband connections to over 3 million customers, is understood to be consulting the BBC,… Continue reading BT In Talks With Broadcasters Over Broadband TV

Associated New Media, the digital publishing division of Associated Newspapers, has underlined its commitment to market research and intelligence with the creation of a dedicated research division to provide advertisers with information about users of its websites.The new division, dubbed Insight, will provide Associated New Media with on-going research and knowledge, informing all areas of… Continue reading Associated New Media Creates Dedicated Research Arm