Metro International has secured its biggest advertising campaign to date in the form of a wide-ranging pan-European deal with car manufacturer Mitsubishi valued at £2 million across seven different countries.The deal will see Metro International, which claims to be the world’s largest and fastest-growing international newspaper group, become Mitsubishi’s exclusive print advertising partner for the… Continue reading Metro Secures Biggest Ever Advertising Campaign

The Daily Telegraph will this month become the third national broadsheet to launch a commuter friendly tabloid edition in the form of a spoof title, dubbed The Daily Splat, to mark the launch of the new Renault Modus car.The innovative deal marks the first time that a national newspaper has created a bespoke title for… Continue reading Telegraph Planning To Launch Tabloid This Month

Communications giant BT Group has announced the launch of its largest ever global business to business marketing campaign in an attempt to underline its position as a global information technology and networking company.BT claims the mammoth £26 million campaign will position it in the same commercial space as companies like IBM, Accenture and HP, further… Continue reading BT Launches Biggest Ever Promotional Campaign

New research indicates that the massive interactive coverage afforded to this year’s Olympic Games by the BBC has paid off, as the Corporation celebrates record audiences and unprecedented usage of its services.The BBC’s figures show that nearly nine million digital satellite viewers pressed the red button on their remote controls, accessing the BBC’s interactive services… Continue reading Interactive Olympics Draws Millions To BBC

Mark Thompson, the BBC’s director general, has played down rumours that the Corporation is planning to sell off its commercial arm, BBC Worldwide, and attempted to diffuse speculation of a tie-up between the BBC and Channel 4, stating that a merger could occur between the BBC and any of the UK’s commercial broadcasters.In an interview… Continue reading Thompson Plays Down BBC Mergers And Worldwide Sell Off

The John Smith’s No Nonsense TV campaign has topped the charts in terms of newspaper coverage for a second time, despite employing an old advertisement, as the company managed to cash in on the hype surrounding this years Olympic Games.The beer brand’s ‘Top Bombing‘ diving advert was originally created by TBWA\London in 2002 and intended… Continue reading John Smiths Courts Column Inches With Olympic Spoof

Dennis Publishing’s flagship men’s lifestyle magazine Maxim has announced a partnership with mobile phone network Vodafone to provide content to its operations in 30 countries world-wide.The deal will build on the success of the Maxim Mobile site that launched on Vodafone’s Live! portal last summer. In conjunction with Dutch technical partner Mobile Media International, Dennis… Continue reading Maxim Extends Mobile Site Worldwide With Vodafone Deal

Five has become the latest broadcaster to offer advertisers the option of launching interactive television campaigns in a move that paves the way for enhanced commercials for those viewing the channel via digital satellite.The move comes ahead of Five providing interactive programme support for its latest reality-TV programme The Farm and opens its airspace for… Continue reading Five To Offer Advertisers Interactive Elements

Broadband and digital TV provider, HomeChoice, has announced an extension to the range of its services, covering an additional 100,000 homes across London and the south-east, marking the company’s first venture outside the M25.The expansion will build upon the 1.25 million households already able to receive HomeChoice’s services, bringing an additional six telephone exchanges into… Continue reading HomeChoice Boosts Coverage To Customers Outside London

New research from IPC Innovator has revealed that sampling of beauty products in consumer magazines can increase product awareness, the chance of readers trying a product and the likelihood of further sales.The research, conducted in collaboration with advertising consultancy Sampling Innovations, consisted of telephone interviews with 1,000 Marie Claire readers and established key differences between… Continue reading IPC Reveals Power Of Sampling In Magazines