Channel 4’s decision to appoint Andy Duncan, former BBC director of marketing, communications and audiences, as its new chief executive has received a warm welcome from broadcasters, agencies and advertisers.Former BBC director general, Greg Dyke, claimed that Duncan one of his best appointments during his reign at the Corporation. He said: “He was one of… Continue reading New Channel 4 Chief Executive Receives Warm Welcome

Capital Radio Group has announced plans to step up its mobile marketing strategy across its range of brands after deciding to extend its existing deal with mobile technology specialists Flytxt.The new agreement will see Flytxt oversee a new phase of mobile activity across the commercial radio group’s Capital FM and Capital Gold Networks, as well… Continue reading Capital Sticks With Flytxt To Boost Popular Brands

Yahoo! Europe has secured a deal with cross-media research firm Dynamic Logic enabling it to offer clients the means to measure the impact of online advertising on their brands.The deal comes just months after a study published by MSN in conjunction with Procter & Gamble, Nestle and Kraft revealed that online advertising can boost off-line… Continue reading Yahoo! To Boost Advertiser Confidence With Research

Channel 4 has announced the appointment of Greg Smith as its new head of media planning, a position created earlier this year to oversee the deployment of promotional airtime across the Channel 4, E4 and Film Four.The new role will see Smith, a senior marketer with a background in brand development, report directly to Channel… Continue reading Channel 4 Appoints First Media Planning Head

A number of influential industry figures have expressed their support for an innovative new reporting system created by BARB to measure the sponsorship of television programmes.Speaking at an evening meeting held by the Media Research Group earlier this week, Andy Thompson, head of sponsorship at ITV, said: “Sponsorship is key and critical for all of… Continue reading Industry Welcomes New Sponsorship Tracking System

More than 16.5 million people in the UK are now able to send and receive photo messages and e-mail via their mobile phones, according to new figures from the Mobile Data Association.The latest GPRS technology provides always on capability to users, along with faster speeds than conventional handsets, making e-mail and mobile web browsing a… Continue reading More Than 16.5 Million Now Use Photo Messaging

The BBC will today outline its vision for how it should operate in the twenty first century, as it makes its submission to the charter review process in the face of growing criticism from commercial broadcasters.Newly appointed director general, Mark Thompson, will launch the Corporation’s charter review paper in London, setting out the BBC’s responsibilities… Continue reading BBC To Outline Future Role In Charter Review

The BBC has set out a wide-ranging nine-point plan for its future in which it envisages everyone in the UK having access to a range of digital services that will transform the relationship between audience and broadcaster.The blueprint for the BBC’s future was announced today by newly appointed director general Mark Thompson and chairman Michael… Continue reading BBC Sets Out Wide-Ranging Plan For Its Digital Future

Digital media company ScreenFX has secured a deal with United International Pictures to promote some of the summer’s most high-profile cinema releases through its network of giant plasma screens.UIP has already used the network of shopping mall screens to advertise teen flick Mean Girls and will also use ScreenFX to promote this summer’s biggest hit,… Continue reading ScreenFX Takes Film Trailers Out Of The Cinema

The Barclay brothers are understood to be planning to petition Trade and Industry Secretary, Patricia Hewitt, to prevent her from launching a public interest test into their £665 million acquisition of the Telegraph titles.It is understood that staff at the Daily and Sunday Telegraph have agreed to write to the Department of Trade and Industry… Continue reading Barclay Brothers Move To Oppose Plurality Test