A peak of more than 5.6 million viewers tuned in to Channel 4 on Friday night to watch Big Brother contestant Vanessa leave the house in the first conventional eviction so far in the programme’s current series.Unofficial overnight figures from BARB show that an average of 5.36 million viewers watched the eviction special, which saw… Continue reading Big Brother Eviction Draws 5.6 Million Viewers

More than 16.5 million people in the UK are now able to send and receive photo messages and e-mail via their mobile phones, according to new figures from the Mobile Data Association.The latest GPRS technology provides always on capability to users, along with faster speeds than conventional handsets, making e-mail and mobile web browsing a… Continue reading More Than 16.5 Million Now Use Photo Messaging

Magazine giant Hachette Filipacchi has announced a deal with mobile phone service provider Flytxt to create and implement a new mobile strategy across the company’s portfolio of youth-orientated magazine titles.Flytxt’s key objectives will be to extend Hachette’s existing mobile databases, increase reader loyalty, create richer interactivity between titles and readers and create new revenue streams… Continue reading Hachette Signs Flytxt To Deliver Mobile Strategy

BT Rich Media has announced a new deal with the All England Lawn Tennis Club and TWI to enable broadband users to replay the latest action from this year’s Wimbledon tennis tournament on their home PCs.The company’s Wimbledon Plus video service will run via its digital content platform with content provided by TWI’s Interactive division.… Continue reading BT Serves Up Broadband Wimbledon Coverage

The direct mail industry has seen impressive year on year increases in both expenditure and volume during the first quarter of 2004, according to new figures released by the Direct Mail Information Service.The latest statistics show that volume reached 1,475 million items in the three months to March, a 3.8% increase on the same quarter… Continue reading Direct Mail Gets Off To A Flying Start In 2004

Media regulator Ofcom has begun its roll out of new regional radio licences with the advertising of a commercial FM licence to cover the city of Edinburgh and the area surrounding the Firth of Forth.The new licence covers an area roughly the same as that of existing Edinburgh service, Forth One, containing an adult population… Continue reading Ofcom Puts Edinburgh Radio Licence Up For Tender

BSkyB has appointed former Dixons finance director, Jeremy Darroch, as its new chief financial officer, marking the most senior management appointment to be made by James Murdoch since taking the helm of the satellite broadcaster.Darroch will join BSkyB following release negotiations with Dixons and will be appointed to the broadcaster’s board upon taking up his… Continue reading BSkyB Appoints Darroch As Chief Financial Officer

ITV Sales has secured beer brand Michelob Ultra as the exclusive sponsor of the broadcaster’s forthcoming coverage of the Tour de France bicycle race.The race will be aired in July and is expected to attract high ratings as cycling enthusiasts watch to see if reigning champion Lance Armstrong can win the event for the sixth… Continue reading ITV Secures Michelob Ultra For Bike Race Sponsorship

Quality magazine giant Condé Nast has unveiled its latest foray into the women’s market with a new monthly title featuring a mix of style, glamour and practical real-life issues due to launch in the first half of 2005.The company claims Easy Living will deliver useful and realistic solutions to improve modern women’s lives. With content… Continue reading Condé Nast Unveils Grown Up Women’s Title

Commercial radio giant GWR has appointed James Smythe, former associate director of Carat Insight, as its new group head of research, replacing Rupert Steele, who is leaving to pursue consultancy work.Smythe will join GWR on 23 August, working across the radio group’s entire range of brands, which incluide Classic FM, The Mix network and digital… Continue reading GWR Appoints Former Carat Director As Research Head