ITV Sales has launched what it claims is a media first for television by collaborating with Carat and Buena Vista International to create a cross-media sponsorship package including movies and an interview with a Hollywood director.The deal has spawned an event dubbed Two Nights of Night by ITV, focusing on the work of film director… Continue reading ITV Creates Cross Promotion First With Movie Tie-In

ITV chairman, Sir Peter Burt, has once again reaffirmed his commitment to the broadcaster’s embattled chief executive, Charles Allen, telling shareholders and staff that replacing the broadcast boss does not feature on his to-do list.Burt has also quashed rumours that former BBC chief executive, Greg Dyke, is being groomed as Allen’s replacement. Speaking to the… Continue reading Burt Underlines Commitment To Allen As Chief Executive

More than 10 million UK households with Freeview and satellite television accessed BBCi’s digital interactive services during April and May 2004.The latest quantitative study commissioned by the BBC and Teletext reveals that 53% of viewers in Freeview homes used the Corporation’s ‘always on’ BBCi interactive services during May, compared with 46% of satellite viewers during… Continue reading More Than 10 Million Households Now Use BBCi Services

The Sunday Times is to enhance its football coverage with the publication of a 32-page guide to the Premiership, distributed free with the paper on 8 August and offering readers insight into the minds of key players, as well as some of the season’s main highlights.The Sunday Times Premiership Guide will include a series of… Continue reading Sunday Times Boosts Sport Coverage With Football Guide

Giant banner contractor MegaPoster has announced the acquisition of two prime sites, one in Birmingham and the other in Liverpool, in a move that takes its total to more than 30 sites nation-wide.The new site in Birmingham is situated in the city centre and benefits from a dominant position overlooking Old Square and Priory Queensway.… Continue reading MegaPoster Boosts Portfolio With Two New Sites

Advertisers need to proceed with extreme caution when employing word of mouth and viral marketing campaigns as the results can be potentially catastrophic, according to new research from independent market analyst Datamonitor.The study suggests that negative experiences, where consumers spread negative or incorrect messages about a brand, can elicit twice as many referrals to friends… Continue reading New Research Warns Of Backfiring Viral Campaigns

Emap has announced plans to revamp its flagship film and entertainment title Empire, comprising a new logo, strapline, size and editorial layout, as part of a move to reposition the magazine to build on its increasingly international focus.Among the changes are revised designs for the title’s logo and layout, claimed to impart a more ‘iconic’… Continue reading Emap Redesigns Empire With An International Focus

Times Online has announced a deal with Eidos, the UK’s largest video games publisher, to create its Fantasy Football championship offering readers the chance to win a slice of its £100,000 prize fund.The promotion will go head to head with the Telegraph‘s twelfth year of Fantasy Football, launched last week with support from BUPA and… Continue reading Times Takes On Telegraph With Fantasy Football

UK Cinema admissions soared during June, totalling 14.7 million, to score a year on year increase of 57% and the highest figure on record since 1969.The new figures mean that after a sluggish start to the year, January to June 2004 is now up 5.6% on the same period during 2003.The total equates to an… Continue reading Potter Pushes June Cinema Admissions To 14.7 Million

Channel 4 under-performed slightly during June, with a dip of 1.15% in average share of weekly viewing in all homes, despite high profile attractions such as Big Brother and the finalé of American sitcom Friends (see Channel 4 Hits Ratings High With Friends And Big Brother).The broadcaster’s share during June averages at just under the… Continue reading Digital Television Round-Up – June 2004