The Institute of Practitioners in Advertising is threatening to refer ITV’s proposed acquisition of GMTV to the Office of Fair Trading if the broadcaster attempts to merge its sales operations into a single, company-wide entity.The IPA states that, without such an undertaking, ITV’s purchase of Scottish Media Group’s 25% stake in the breakfast television franchise… Continue reading IPA Demands Separate Sales House For ITV-Owned GMTV

ISBA is urging advertisers to stop using flyposting to achieve edgy standout and attract young audiences amid increasingly firm crackdowns on the practice by local authorities and the police.The industry body states that several recent developments, especially the use of Anti-Social Behaviour Orders, mean that advertisers and agencies involved in flyposting are now at serious… Continue reading ISBA Urges Members To Swat Flyposting Tactics

Cinema and movie fanatics will soon be able to download the latest blockbusters direct to their living room, as satellite giant Sky prepares to offer a pay-per-download purchase option for those desperate for the latest Hollywood releases.It is understood that the new scheme will be unleashed by Sky to combat the growing popularity of video-on-demand… Continue reading Sky To Sell Cinema By Satellite To Movie Buffs

Dennis Publishing has confirmed that its new motoring magazine will be called Test Drive Monthly and will launch later this year with a dedicated media agency and in-house advertising team to run its sales operations.The title, previously known only as Project Squirrel, will launch this autumn under the leadership of Auto Express associate editor Mike… Continue reading Dennis Flattens Squirrel With Test Drive Monthly

Mobile phone users on the O² network will soon be able to access the UK’s first free-to-air advertiser funded video channel, broadcast direct to their handsets, screening ad-funded programming and commercials from a consortium of content providers, advertisers.The channel is being created by O², Warner Brothers, IPC and advertising consultancy Unanimis. Unlike other video content… Continue reading Mobiles Get Video Streams In Latest Advertiser Push

Ipod toting gadget fanatics will soon have a new title to keep them abreast of the latest in entertainment and technology as magazine giant Haymarket Publishing prepares to launch a monthly magazine catering for tech-savy entertainment junkies.The title will be headed by Tom Dunmore, currently editor of Haymarket title Stuff, who moves to the as… Continue reading Haymarket Readies Title To Appeal To Ipod Crowd

Popular drinks brand Bacardi has handed a massive national poster campaign to large-format outdoor specialists MegaPoster, spearheaded by a four site package in Manchester, Leeds, Liverpool and Bristol.The campaign will run throughout August and continues the FMCG brand’s established ‘Welcome to the Latin Quarter’ marketing theme. There will be a total of eight sites employed… Continue reading Bacardi Picks MegaPoster For Outdoor Marketing Blitz

New products and fledgling brands should consider using the internet as a launch medium when planning their first campaigns, as it can quickly raise awareness while proving cost effective, according to new research from Dynamic Logic.The research revealed that, while online advertising is advantageous to both new and established brands, on average much higher levels… Continue reading Internet Advertising Is Most Effective For New Brands

Cross-media heavyweight Emap has announced the appointment of Gary Hughes as chairman of its digital radio and television division with effect from 1 September.As head of the Emap Performance division, Hughes will assume responsibility for extending the company’s brand strategy and extending its use of cross-media initiatives. He will also retain his current role as… Continue reading Hughes Appointed Chairman Of Emap Broadcast Division

Women’s monthly Elle will slim down this summer as publisher Hachette Filipacchi creates a new-look travel edition of the popular fashion and beauty title to entice busy readers to adopt it as part of their hectic lifestyles.The new edition will carry the same content as its parent title, and will be available at all travel… Continue reading Hachette Slims Down Elle For Travel Size Edition