Interactive TV specialist YooMedia has acquired embattled mobile marketing and technology firm Whoosh, in an effort to build its mobile portfolio and extend the use of the company’s technology.YooMedia, which currently operates interactive games on cable, Sky and through Freeview, as well as providing interactive solutions to broadcasters, already employs Whoosh SMS technology in TV… Continue reading YooMedia Acquires Whoosh To Boost Mobile Portfolio

IPC SouthBank has announced a new look for its iconic women’s fashion title, Marie Claire, featuring a revised format, editorial overhaul and a lower price to entice new and established readers alike.The new look title will hit news stands on July 29th and will retail for £2.50. The title’s new look is the result of… Continue reading IPC Cuts Size And Price In Marie Claire Revamp

Capital Radio’s alternative music station Xfm is to begin broadcasting on FM in Manchester from next month in a bid to build support for a licence application in November.The station, broadcasting from August 2nd to 28th, will feature a mix of content from the London-based station as well as some local programming between 10am and… Continue reading Xfm To Broadcast In Manchester Ahead Of FM Licence Bid

An advertisement for IPC’s flagship men’s magazine Loaded has been cleared of being offensive and demeaning to women by the Advertising Standards Authority following complaints over its “Fighting For Feminism” strapline.The advertisement, a poster promoting the magazine’s tenth anniversary issue, pictured a profile view of a naked woman holding a burning bra. The woman’s modesty… Continue reading Loaded Anniversary Campaign Cleared Over Feminist Jibe

The department for culture media and sport has published a report on public opinion of the BBC, revealing that the Corporation is still held in high esteem, but that two thirds of the public support the licence fee being dropped.The Government’s What You Said About the BBC report summarises views collated during a major public… Continue reading Government Reveals Public Opinion On BBC

Newspaper heavyweight Trinity Mirror has announced that Stephen Parker, currently managing director of the company’s regional newspaper division, is to resign next week, leaving chief executive Sly Bailey with direct responsibility for the company’s local titles.Parker, an executive director with Trinity since January 1993, will leave the company at the end of July by mutual… Continue reading Trinity Confirms Regional Director To Step Down

A peak of more than six million viewers tuned in to Channel 4 last night to watch Big Brother contestants Michelle and Stuart disappear under a table, appearing to have sex in what could be a landmark event for the five-year-old reality show.Last night’s hour-long screening of Big Brother culminated in the two house-bound lovebirds… Continue reading Over Six Million Tune In For First Big Brother “Bonk”

Juicy, a new lifestyle magazine preaching “urban style and culture” values is set to launch this month, with a readership target similar to that of deceased lifestyle bibles Sleaze and The Face.Run by a small editorial team and published independently, the title’s website states the magazine’s aim as being: “to bring you all of the… Continue reading Juicy New Title To Poach Sleaze And Face Readers

Media giant Emap has unveiled a new look for its long running men’s monthly, FHM, building on months of consumer research and including several new sections with the revamped title.The re-styled title will hit news stands on 1st August, with the September issue the first to sport the new format. The front cover of the… Continue reading Emap Unveils New Look FHM To Boost Readership Figures

The Q2 2004 Bellwether Report has revealed continuing buoyancy in the marketing sector with final data for 2003 showing the steepest rise in marketing spend since the survey began, along with improved confidence amongst top marketing executives.The report, a quarterly survey of marketing budgets, is published today by NTC Research on behalf of the Institute… Continue reading Market Recovery Continuing For UK Advertisers