The Association of Publishing Agencies has announced an initiative to launch a recognised system for the measurement of customer magazines in an attempt to capitalise on the success of titles which are not audited by the National Readership Survey.The APA, which is conducting the research in association with Millward Brown, states that customer magazines are… Continue reading APA Plans Measurement System For Customer Magazines

Mark Thompson has begun his first day as director general of the BBC by announcing a raft of internal reviews and cost-cutting measures in the run up to the Corporation’s charter review in 2006.The broadcasting chief stated that there would be reviews into the BBC’s commercial businesses, production and commissioning, as well as an investigation… Continue reading Thompson Outlines BBC’s Future In Opening Speech

17 million of the nation’s football fans tuned in to ITV1 last night to see England’s football team secure a 3-0 triumph over Switzerland’s national side in an all important first round Euro 2004 match.The crucial match decided the future of England’s team in the Euro championships and drew an average audience of 14.2 million… Continue reading 17 Million Tune In For England’s Football Triumph

Trinity Mirror has appointed Richard Wallace, former deputy editor of the Sunday Mirror, as the new editor of its flagship tabloid, the Daily Mirror, replacing Piers Morgan following his dismissal last month.An experienced journalist, Wallace was previously the Daily Mirror‘s US Editor based in New York and has also held positions as showbusiness editor and… Continue reading Mirror Appoints Sunday Deputy To Replace Morgan

Future Publishing has announced the appointment of Dom Beaven and Mia Roberts as publishing directors heading up the company’s Digital and Games divisions with immediate effect.Dom Beaven has been running Future’s subsidiary company FXM International since 2002, with responsibility for managing Future’s Xbox game console-related products outside the US, a position he will continue to… Continue reading Future Bolsters Board With Two New Directors

The UK looks set to receive its fourth national commercial radio station as Isle of Mann International Broadcasting, backed by 80s keyboard supremo Rick Wakeman, prepares to launch a music-based offering early next year.The station, provisionally entitled MusicMann 279, will target 25 to 55 year old female listeners across the UK and Ireland on 279… Continue reading UK Set To Receive Fourth National Radio Station

The creation of community radio stations looks increasingly likely as legislation has been laid before Parliament, despite fevered opposition from many commercial broadcasters claiming the new stations will cannibalise their listenership and advertising revenue.The legislation, dubbed the Community Radio Order, must now be agreed by both the House of Commons and the House of Lords… Continue reading Community Radio Edges Closer Despite Opposition

AOL UK has announced a wide-ranging cross-promotional deal with video rental chain Blockbuster that will see the two firms form a strategic retail and online marketing alliance.The new partnership will see AOL promote Blockbuster’s online DVD rental service, while Blockbuster will promote AOL’s internet services through a range of promotions in its 720 stores across… Continue reading AOL Signs Cross-Promotional Deal With Blockbuster

Dennis Publishing has announced the launch of its latest computing title aimed at 35 to 55 year old ABC1 men using their PCs for practical or creative work such as photography or video editing.The monthly title, entitled PC Projects, will have an initial print run of 50,000 and a cover price of £4.99. The first… Continue reading Dennis Poised To Launch Latest Computing Title

The Telegraph Group has secured an innovative deal with wine brand Jacob’s Creek to broadcast the forthcoming Wimbledon tennis tournament on a giant screen at London’s Canary Wharf.In addition to the giant screen, the Daily Telegraph will include an eight-page Wimbledon supplement next Monday and a preview of the tournament entitled John McEnroe’s Wimbledon Guide… Continue reading Telegraph Nets Sponsor For Tennis Television