Emap Performance’s flagship dance music magazine, Mixmag, is to receive an extensive overhaul in time for its June issue, as part of a concerted effort to revive the title’s flagging circulation.The relaunch will see Mixmag receive a cleaner, more stylish image, a number of new sections and a series of revamped regular features. The move… Continue reading Emap Revamps Mixmag To Boost Flagging Circulation
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Interactive Digital Sales and Mediacom have secured a deal that will see Swedish furniture giant IKEA fund a series of short interior design programmes due to be broadcast on UKTV.The series, entitled What you wish for, will consist of ten two-minute episodes airing on UKTV Style and UKTV Bright Ideas. Presented by an animated interior… Continue reading UKTV Secures Ikea To Launch Advertiser-Funded Series
Dennis Publishing is to stop producing its monthly women’s health and beauty magazine Shape after failing to compete for advertising revenue in the increasingly crowded sector.The decision to drop Shape from the Dennis Publishing portfolio leaves the magazine’s owner American Media with the task of finding another publishing partner in the UK, or face consigning… Continue reading Dennis Out Of Shape As Women’s Title Is Dropped
The National Magazine Company has formed a joint venture with American publishing giant Rodale International, in a move that could see the launch of a range of new health and fitness titles.The partnership will see Rodale’s magazine interests in the UK, which include Men’s Health and Runner’s World, run under the new company banner of… Continue reading Natmags Forms New Joint Venture Company With Rodale
A controversial television commercial for Ford’s new SportKa has claimed the top spot in a chart of headline grabbing advertisements, despite being banned by the car manufacturer.The 40-second spot, showing a cat being decapitated by the SportKa’s sunroof, sparked outrage from all corners after being leaked on to the internet.Originally created by Ogilvy & Mather,… Continue reading Controversial Ford Campaign Puts Cat Among The Pigeons
OMD UK has announced the promotion of research head, Jo Rigby, to the newly created role of group research director across its network of three media planning and buying agencies.The move will see Rigby take responsibility for research functions across the entire media group, working with in-house teams at OMD UK, Manning Gottlieb OMD and… Continue reading OMD UK Promotes Rigby To New Group Research Role
The Daily Mail & General Trust’s bid to take control of the Telegraph titles has been thrown into doubt following a split with private equity house Cinven, leaving the newspaper group to search for another partner before the impending deadline for completed bids.The relationship between DMGT and Cinven is believed to have broken down over… Continue reading Daily Mail Drops Cinven As Partner For Telegraph Bid
Year on year analysis of listening for national radio services during the first quarter of 2004 reveals that BBC Radio 1 continued to see its audience decline, despite the arrival of loudmouth DJ, Chris Moyles, in the all-important breakfast slot.The BBC’s flagship youth station saw its weekly reach drop by 4.8% to just under the… Continue reading RAJAR Results Q1 2004: BBC Radio One Stuck In Slump
RAJAR has announced that four new contenders have entered the race to provide the radio ratings organisation with an electronic measurement system to replace the current diary-based system of listener research.Although RAJAR has not released the names of those bidding for the contract to supply the meters, all four newcomers have very different approaches to… Continue reading RAJAR Auditions New Electronic Audio Meters
Channel 4 has secured TalkTalk, the new home phone company from The Carphone Warehouse, as the exclusive broadcast sponsor of this year’s Big Brother.The deal, negotiated by Matters Media, includes a range of branding and idents that will be screened with every episode of the now infamous reality-TV marathon on both Channel 4 and E4.The… Continue reading Channel 4 Talks Up Big Brother Sponsorship