Several of Sky’s premier satellite channels are to be made available on the HomeChoice platform for the first time, following an agreement between Video Networks Ltd and BSkyB.The new deal will see Sky retailing Sky Movies and Sky Sports 1, 2, 3 and Xtra to HomeChoice customers, who access their digital TV services via a… Continue reading Sky Boosts Audience Reach With HomeChoice Deal

Independent News & Media has announced the appointment of Simon Barnes as the company’s new commercial director, with responsibility for overseeing a more dynamic approach to advertising sales at The Independent and The Independent on Sunday.Barnes was previously the Mail on Sunday‘s advertisement director and has also been managing director of technology and communications firm,… Continue reading Indie Appoints New Commercial Director To Drive Sales

German magazine publisher H Bauer finally ended speculation about its high-profile entry into the fledgling men’s weekly market last week with the launch of its much anticipated Cut magazine.The title aims to provide men with ‘all the stuff that is worth knowing’ by dissecting the most amusing and interesting articles from the week’s newspapers. The… Continue reading H Bauer Launches Cut With Major Advertising Campaign

A television ad for Virgin Mobile has been cleared of being indecent by Ofcom, despite complaints from more than 400 viewers that its depiction of one man helping another to use a urinal in a public toilet was offensive.Of the 427 complaints received by the super-regulator, the majority were offended by the implication of the… Continue reading Virgin Mobile Escapes Censure Over Toilet Humour

German magazine publisher H Bauer finally ended speculation about its high-profile entry into the fledgling men’s weekly market last week with the launch of its much anticipated Cut magazine.The title aims to provide men with ‘all the stuff that is worth knowing’ by dissecting the most amusing and interesting articles from the week’s newspapers. The… Continue reading H Bauer Launches Cut With Extensive Advertising Campaign

Five has acquired the exclusive broadcast rights to Friends spin-off series Joey after Channel 4 withdraw from an intense bidding war, claiming that the price for the programme had risen too high given the quality of a pilot episode.The price paid by Five is believed to have been around £250,000 per episode, more than double… Continue reading Five Wins Friends Spin-Off After Fierce Bidding War

BBC Magazines has reached the milestone of half a million subscribers to its range of publications, marking a record-breaking response to increased investment by the company in subscription marketing.The number of customers now holding an annual subscription to a BBC title are up from 370,000 last September, when the Corporation’s magazine arm announced an increased… Continue reading BBC Magazines Celebrates Half A Million Subscriptions

The Newspaper Society has launched a high-profile marketing campaign to highlight the strengths of the regional press as an advertising medium, in an attempt to build on its recent successes and attract more companies to the sector.The Newspaper Society claims that local press is the only above-the-line medium to have increased advertising revenue every year… Continue reading Newspaper Society Launches Advertising Campaign

Competition amongst pop chart programmes looks set to increase as Channel 4 prepares to launch its answer to the BBC’s iconic Top Of The Pops, in the form of a Saturday morning music show counting down the chart as used by commercial radio stations.The new venture will be based on the recently launched Hit 40… Continue reading Channel 4 To Have A Pop At BBC Music Programming

The Independent has announced a raft of senior appointments to its sales team in a move that underlines the newspaper’s commitment to ‘radically changing’ its sales strategy.The newspaper has appointed former client director at IPC Media, Stuart Robertson, as client business development manager and has poached Hannah Peace from The Guardian to become assistant group… Continue reading Independent Revamps Sales Team With Senior Appointments