German magazine giant H Bauer is reported to be readying an entry into the men’s weekly magazine market in the form of a new title codenamed Project Sue and headed by former Men’s Health editor, Simon Geller.A spokeswoman for the publisher of Take a Break and That’s Life this morning strongly denied that such a… Continue reading H Bauer Rumoured To Be Preparing New Men’s Weekly
ARCHIVE ▸ James Holland
The Government has announced the appointment of an independent panel to oversee the BBC’s charter review, featuring six media heavyweights who will advise Culture Secretary Tessa Jowell on key issues throughout the process.The panel was agreed with Terry Burns, Tessa Jowell’s independent advisor on the charter review, and includes Trinity Mirror chief executive Sly Bailey,… Continue reading Government Finalises Panel for BBC Charter Review
Channel 4’s interactive division, 4Interactive, has announced a deal with mobile software company Vemotion to bring live coverage of this year’s Big Brother to viewers’ mobile phones.The deal enables fans of the show to watch live streams from the house via video-capable GPRS handsets. Channel 4 trailed the technology earlier on this year during its… Continue reading Big Brother Live Makes The Leap To Mobile Phones
ITV looks set to receive a bumper pay-out from advertisers during England’s debut Euro 2004 match against France on Sunday, with break junctions during the game expected to net £6 million for the broadcaster.Independent reports suggest the highly anticipated game will be watched by around 29 million people in the UK, with 22 million of… Continue reading ITV Set To Score £6 Million From England Game
ITV has secured lager giant Carling as the exclusive sponsor of a new series of its popular Fantasy Football chat show designed to coincide with the impending Euro 2004 championships.The show, fronted by comedians David Baddiel and Frank Skinner, is returning by popular demand and will air this summer on ITV1 with repeats on ITV2.Des… Continue reading ITV Nets Carling For Fantasy Football Sponsorship Deal
The Advertising Standards Authority has reprimanded both Kelvin MacKenzie’s talkSPORT radio station and the Daily Express newspaper over misleading advertising.TalkSPORT was given a dressing down by the ASA after it ran a press advertisement claiming it was the UK’s largest commercial radio station with more than 6.6 million listeners.The figures given came from GfK Media’s… Continue reading TalkSPORT And Express Rapped Over Misleading Advertising
Times Online has announced the appointment Simon Christy to the newly created position of marketing manager in the latest management reshuffle for the company’s internet operation.The new position will see Christy, previously European marketing director for the Active ISP Group, work closely with Peter Bale, Times Online‘s recently appointed editorial director (see Times Appoints Director… Continue reading Times Online Appoints New Marketing Manager
Capital Radio’s alternative music station Xfm has signed as the exclusive radio sponsor of McKenzie Group’s Academy music venues in Brixton, Birmingham, Bristol, Glasgow, Liverpool and Islington.The deal will see the venues carry permanent Xfm branding and promotional merchandise, as well as being used for the station’s many live music sessions. Xfm will also support… Continue reading Xfm Signs As Academy Venue Sponsor For Three Years
Internet service provider AOL has secured breakdown recovery company Green Flag as the exclusive sponsor of its coverage of the Euro 2004 football tournament, which starts later this month.The deal includes brand integration within AOL’s Euro 2004 area as well as extensive online advertising. AOL users will be able to access the latest news from… Continue reading AOL Green Flags Football Sponsorship Deal
The Radio Advertising Bureau has forecast a massive upturn in radio listening hours thanks to the growing popularity of digital stations, but has warned that the new technology also brings dangers to conventional programming and advertising.Speaking at a seminar entitled The 21st Century Radio Listener today, Michael O’Brien, client services director at the RAB, predicted… Continue reading RAB Forecasts Listening Growth Through Digital Radio