The Times has secured a deal with Kelvin MacKenzie’s talkSPORT that will see the speech-based radio station’s flagship drivetime programme rebranded as The Game to promote the newspaper’s sport supplement of the same name.The deal will see the rebranded programme, hosted by Patrick Kinghorn and Tony Cascarino, run from Monday to Friday between 4pm and… Continue reading Times Secures Talksport For Football Partnership

Niche magazine publisher Swinstead Publishing has announced that it is to close, in a move that signals the demise of style magazine Sleaze Nation and music quarterly Jockey Slut.The publisher is understood to have broken the news of its impending closure to employees on Friday, claiming that its investors had withdrawn their funding and that… Continue reading Magazine Closures As Swinstead Publishing Folds

The outdoor advertising industry continued its recent growth spurt in the first quarter of 2004 with revenue increasing by a solid 9.1% year on year to more than £184.5 million.However, the latest official figures from the Outdoor Advertising Association show the industry failed to replicate the record year on year increase of 16.5% experienced during… Continue reading Outdoor Advertising Continues To See Revenue Rise

The Daily Telegraph has announced it is to be the headline sponsor of this year’s Canary Wharf Motorexpo covering the event with cross media sponsorship in newspapers and across relevant TV events.The deal will see Motorexpo branding on the Telegraph‘s ITV1 Formula One idents during May and June will also feature in-paper competitions and promotions.The… Continue reading Telegraph Gears Up For Motorexpo Sponsorship

Satellite giant Sky has announced an expansion of its portfolio of interactive channels with advertisers now able to screen interactive campaigns on The History Channel and The Biography Channel.The channels will be added to Sky’s current line up from this week, offering advertisers the option to offer product information, brochures or sample products to Sky’s… Continue reading Sky Expands Interactive Advertising Portfolio

The Times has announced the appointment of Peter Bale to the newly created position of editorial director for the newspaper’s Times Online internet site.Bale joins the Times with a strong publishing and online background. He has held high level positions with Reuters and was senior editor for FT.com. His new role will see him take… Continue reading Times Appoints Director To Oversee Online Output

The latest figures from the Cinema Advertising Association show children’s films riding high throughout April, cashing in on the lucrative Easter holidays to secure the highest UK cinema admissions since 1972.Both Scooby Doo 2 and Cat in the Hat performed well, securing the top two spots with revenues of £14.4 million and £6.8 million respectively.… Continue reading Children’s Favourites Dominate Easter Box Office

Young opinion forming groups have been identified as the prime target for advertisers by a new study from ROAR, the collaborative research group run by the Guardian, Channel 4, Emap Advertising and OMD UK.According to the research, which was unveiled at the DMA Target Youth Conference today, young audiences can be broken down into three… Continue reading ROAR Talks Up Word Of Mouth Youth Advertising

Publishing giant Emap has secured a six-figure sponsorship deal with beer brand Beck’s to create the Beck’s Agenda – an entertainment guide published within Arena magazine over the course of a year.The deal was brokered by Starcom Mediavest and will see the Beck’s brand featured on the FHM, Q and Empire websites. A bespoke Beck’s… Continue reading Emap Signs Becks For Year Long Arena Promotion

IPC has announced plans to relaunch its long-running Guitar magazine in an attempt to reverse the title’s declining circulation.The revamp coincides with Guitar‘s 14th birthday and comprises a more coherent front section with product and artist news, competitions and letters, as well as album, book and DVD reviews. The magazine will also switch to a… Continue reading IPC Retunes Guitar Magazine To Boost Circulation