Capital Radio will launch a wide ranging TV and outdoor advertising campaign this week to promote Johnny Vaughan as the new host of Capital FM’s breakfast show.The advertising campaign, created by Delaney Lund Knox Warren, sees Vaughan making his way to work, singing at a bus stop, dancing with London Underground passengers, street cleaners and… Continue reading Capital Pushes Vaughan With TV Ad Campaign

A new TV campaign for the 118 118 directory enquiries service has secured the top spot in new research looking at the most written about advertising in national newspapers during the first quarter of 2004.The campaign, which grabbed the top spot from Pepsi and the Conservative Party, is an extension of a previous campaign which… Continue reading 118 Grabs Headlines To Become Runaway Success

Magazine giant Emap has refuted allegations made by the Media Guardian that two high-profile magazine launches have been scrapped as part of cost cutting measures across the publishing group.In a report published by the newspaper’s website this morning, Marcus Rich, Emap Performance’s managing director, was named as the man behind the pulling of two forthcoming… Continue reading Emap Denies U-Turn On New Launches

Channel 4 has salvaged the exclusive rights to broadcast British horseracing events on terrestrial television following the collapse of the Attheraces consortium last month.The broadcaster has secured an 18-month contract with the Racehourse Holdings Trust to broadcast races from Cheltenham, Newmarket, Kempton Park, Sandown Park, Haydock Park and six smaller courses. It is currently in… Continue reading Channel 4 Keeps Hold Of Reigns In Racing Deal

Freeserve, the UK’s largest internet service provider, is changing its name to that of its parent company Wanadoo with the backing of an extensive £20 million rebranding campaign.The long-awaited move will see the new-media outfit adopt Wanadoo’s core brand values and visual identity, consigning the six year old Freeserve brand to the marketing and internet… Continue reading Freeserve To Spend £20 Million On Wanadoo Rebranding

As the future of style bible The Face hangs in the balance, publisher Emap has confirmed that several bids have been tabled to purchase the magazine.The Face was suspended last month as Emap declared it was exploring opportunities to radically reinvent the title. However, a spokeswoman for the publisher today confirmed that a number of… Continue reading The Face Attracts Attention From Potential Buyers

BT has announced the latest in a line of new features to encourage the take-up of broadband internet access with the launch of a rich media platform allowing anyone to create and distribute digital content online.The service has been created in partnership between BT and internet streaming specialist Real Networks and will allow anyone from… Continue reading BT Drives Broadband With New Rich Media Launch

MZUK, the UK’s largest supplier of stadium advertising, has today relaunched as SportsRevolution after recieving an extra £2.5 million to boost its presence at the nation’s top sporting events.The contractor currently supplies outdoor advertising to the Football League and a number of high-profile Premier League clubs including Arsenal, Chelsea, Tottenham Hotspur and Newcastle United.SportsRevolution will… Continue reading Stadium Advertising Group Announces Rebrand

The Daily Telegraph has announced the launch of a spate of specialist golf supplements designed to commemorate the US Masters, Ryder Cup and The Open golf tournaments sponsored by the Royal Bank of Scotland.The sponsorship will see RBS branding appear on five separate supplements to be published throughout the golf season including a 32-page colour… Continue reading Telegraph Gets Into Swing With Golf Supplements

Iconic men’s lifestyle magazine Loaded will this month celebrate its tenth birthday with a series of advertising campaigns, special issues and outrageous stunts to mark a decade of its existence.Hailed as the very first lads mag, Loaded first hit news stands in 1994 with its then innovative mix of glamorous girls and ‘down-the-pub’ humour. Emap… Continue reading Loaded Celebrates Tenth Birthday With Advertising Push