Ofcom’s review of public service broadcasting in the UK has painted a damning picture of the content currently offered by terrestrial broadcasters and has made a number of recommendations for urgent remedies to the situation.The recently formed media super-regulator questioned more than 6,000 people and analysed five years of programming for the review, which examined… Continue reading Ofcom Paints Bleak Picture Of Public Service Broadcasting

Channel 4 chief executive Mark Thompson has categorically denied that he intends to apply for the position of BBC director general following the resignation of Greg Dyke in January.Speaking today at a presentation of the broadcaster’s 2003 report and accounts Thompson was quizzed by the audience on his intentions towards the position but remained defiant,… Continue reading Channel 4 Head Rules Out A Move To The BBC

New research published by Mediaedge:cia has urged advertisers to exploit the influence of word of mouth as an integral part of marketing campaigns in order to maximise effectiveness.The research shows that over three quarters of those questioned cited word of mouth as their main influence when deciding whether or not to purchase a product, while… Continue reading Mediaedge Talks Up Word Of Mouth Marketing

The Tindle Radio Group has become the latest broadcasting company to carry the Wireless Group’s Eurolink sports bulletins during the forthcoming Euro 2004 football championship in Portugal.The bulletins, already being syndicated to over 80 radio stations nationwide, will be produced by talkSPORT and distributed throughout the long-awaited tournament, which takes place between 12 June to… Continue reading Tindle Radio Signs For Eurolink Sport Bulletins

A new men’s magazine will launch itself into the already saturated market this month as Blink, the first title from independent publisher Parallel Sky, attempts to create a niche movies, style and music bible for an altogether more discerning reader.The magazine, launching on 4 May, promises a mix of features on the latest in film… Continue reading Men’s Mag Newcomer Eyes Style Conscious Audience

Channel 4 is planning to launch several new digital channels in efforts to corner specialist markets and increase overall audience share.The plans were revealed in the annual report of the broadcaster’s media and digital operations group, 4 Ventures. The broadcaster is thought to be planning stations focusing on music, factual and comedy programming, as well… Continue reading Channel 4 Planning Raft Of Digital Channels

Highbury Entertainment have announced the launch of iHome Magazine,a dedicated title catering for those with an interest in intelligent home technology and the so called “smart home concept”.The quarterly title, launching in October, will offer readers the latest information on integrated home electronics and reflect the growing interest in customising TV, sound and computer systems… Continue reading Highbury Target Tech Market With iHome Magazine

A relatively unknown outdoor advertising company is preparing to deliver the largest ever full motion plasma screens to shopping malls across the country, effectively reaching 200 million visitors a year with broadcast quality adverts at a fraction of the cost of TV.The company, called ScreenFX, plans to launch its network of 175 plasma screens in… Continue reading ScreenFX Prepares Largest Ever Plasma Screen Network

Highbury Entertainment have announced the launch of iHome Magazine,a dedicated title catering for those with an interest in intelligent home technology and the so called “smart home concept”.The quarterly title, launching in October, will offer readers the latest information on integrated home electronics and reflect the growing interest in customising TV, sound and computer systems… Continue reading Highbury Target Tech Market With iHome Magazine

IPC Southbank has announced the imminent closure of its young women’s glossy 19 magazine with immediate effect.The May issue of the magazine, currently on sale, will be its last. IPC blamed a shift in teenage reading habits for the closure, claiming: “The face of the teenage market has changed. The boundaries between the teen market… Continue reading 19 Magazine To Close After Current Issue