Audience measurement matters. But it is not where the budget battle is being lost, says the founder of media research and econometrics agency, Colourtext.

Both the 60/40 and 95/5 rules appear to share a family resemblance, but they couldn’t be more different. Marketers and media planners should engage with both rather than choose either one as ‘better’.

Broadcast owners will find themselves pushing on an open door if they choose to grasp this exciting revenue growth opportunity, writes Jason Brownlee.

Not only is radio surviving, it seems to be thriving despite so much tech disruption in audio

Jason Brownlee, founder of advertising effectiveness and brand tracking research firm, Colourtext discusses the relationship between e-commerce brands and broad reach media

Jason Brownlee, founder of Dollywagon, wonders if the iPhone 4G’s ‘Facetime’ technology is actually socially primitive, despite being very technologically advanced – “Most consumers don’t share the geek-engineer’s nostalgic fantasy of owning a video communication device like cartoon hero Dick Tracey”…