The publisher’s client chief on the value of premium content, the delicate art of negotiation and his commitment on snow days.
ARCHIVE ▸ Maria Iu
The BBC concluded its public interest process this week and the media regulator will now begin its own assessment.
The broadcaster offered a platform that had broad reach, including a vast female audience that the brand wanted to target.
The theme of this year focuses on how the medium offers access to trusted information in an era of fake news.
The TV sales leader on being honest, always doing your research and her buzzword buzzkill.
In a panel at The Future of Media London, the7stars’ Michelle Sarpong discussed ways that businesses can develop managers of the future.
A total of eight media owners presented their ideas to advertisers and agencies.
Richard Kirk and Simon Carr shared ideas about how media planning will evolve in the future.
Consumer tolerance of ads varies by age, channel, content genre and even whether it is viewed with others.