Open Intelligence is trained to understand and predict audience behaviour and marketing performance, learning from trillions of signals.

Experian’s ConsumerView data will be integrated into LG Ad Solutions’ platform.

Overall, content grew by 5% across the top five platforms during February-May.

A new report from the alliance identifies key challenges and commits to shared goals.

OMG will become a ‘strategic beta partner’ to help Nectar360 hone its products and capabilities.

She will run day-to-day operations at the media barter company.

News follows the recent departure of Lucy Banks and Stuart Flint.

Ten businesses have been shortlisted to win airtime and advertise on TV for the first time as part of the broadcaster’s strategy to support sustainable business practices.

However, this is only the case if distinctive brand assets are used, according to a new study from VCCP Media and Amplified which examined creative and media’s combined impact.

A roundtable of Future 100 participants also discussed the urgent need to not just attract but retain talent in an era when DEI progress feels like it’s going backwards.