The deal allows the music video network to measure deduplicated reach and frequency of ad campaigns on mobile, desktop and CTV.
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Campaign running across news brands seeks support to ensure copyright is protected.
Havas Media Network division will continue to be led by managing director Hamid Habib.
Founding advertiser Fiat is launching campaign during London Fashion Week.
VoxComm, which represents agencies globally, said practice has led to downward pressure on agency fees.
A deal was signed in 2016, with the companies relaunching the site the following year.
Agencies need to be able to buy easily and know exactly what they’re buying, Robert Farazin added.
Report offers 10 principles for businesses as well as case studies from companies that have received the People First Promise badge.
The video ad platform’s commercial chief on TV versus TV-like environments, how to be a valuable advisor to clients and her dream Glasto line-up.
MediaSense will set up, develop and maintain the Barb Data Hub, while Snowflake is the cloud data platform.