Gravity Connect will enable brands to geo-target directly or convert postcode data into identifiers such as cookieless IDs.

The streaming platform is also rolling out updates to Ads Manager alongside gen-AI ads.

Advertisers should better understand these key audiences, who are into different genres, a new study found.

The business has been renamed Bauer Media Outdoor.

The BBH CEO is introducing a host of initiatives aimed at boosting creativity, including a new award within the IPA Effectiveness Awards and an expansion of BBH’s Barn ad school.

The media owner has invested in four projects using a proportion of its 2024 revenue increase.

The Web Category report will help users select the most suitable websites to include in their brand and programmatic ad campaigns.

The report contains 10 key considerations for advertisers as they navigate the ‘maze’ of suppliers.

Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.

The Visions for Growth report has recommended the removal of business rates on social infrastructure and an extension of express planning consents.