She will run day-to-day operations at the media barter company.

News follows the recent departure of Lucy Banks and Stuart Flint.

Ten businesses have been shortlisted to win airtime and advertise on TV for the first time as part of the broadcaster’s strategy to support sustainable business practices.

However, this is only the case if distinctive brand assets are used, according to a new study from VCCP Media and Amplified which examined creative and media’s combined impact.

A roundtable of Future 100 participants also discussed the urgent need to not just attract but retain talent in an era when DEI progress feels like it’s going backwards.

Future 100 members discussed challenges including measurement and the sheer amount of data they have to understand.

The company announced a range of new formats alongside a planning and measurement tool at an event on Wednesday.

At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.

Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.

At a recent Azerion event, leaders from across the ecosystem discussed how to gain insights from the proliferation data and the right measurement approach.