Chief revenue officer Veriça Djurdjevic announced she was leaving in July.
ARCHIVE ▸ Maria Iu
Rokt’s AI tech will serve targeted ads and offers to Sainsbury’s and Argos customers.
New research highlighted how the LGBTQIA+ community feel about OOH ads and recommended action points for brands.
The international ad sales chief on presenting TV as a convergent opportunity and his former footballing life.
Giffgaff is the launch brand partner to be featured in a new advertising reel.
Madison and Wall has made the analysis based on company results and GroupM figures.
The GoodNet’s commercial chief shares her media sales advice and the biggest turning point in her career.
Leo Malagoni looks back on the trailblazing role of AdSmart, the Grand Prix winner at the debut Media Research Awards.
Matt Hill described the collaboration involved in the original study and how that spawned even greater research.
The toolkit is accompanied by a report that identified key barriers for change.