Independent agencies are showing an average annual growth rate of 7.8%. However, new agency openings are slowing down.

The Heineken brand opened a corner shop complete with a dance floor as it adopted a social-only media plan for the first time.

Some of the industry’s brightest minds discussed proving the value of planning across multiple channels, as well as AI’s role in the new order, at a recent roundtable.

In its provisional conclusions, the regulator has given the green light to three new DAB+ stations.

Advertisers will be able to utilise Mosaic segments to target audiences across Vevo’s distribution network.

Gravity Connect will enable brands to geo-target directly or convert postcode data into identifiers such as cookieless IDs.

The streaming platform is also rolling out updates to Ads Manager alongside gen-AI ads.

Advertisers should better understand these key audiences, who are into different genres, a new study found.

The business has been renamed Bauer Media Outdoor.

The BBH CEO is introducing a host of initiatives aimed at boosting creativity, including a new award within the IPA Effectiveness Awards and an expansion of BBH’s Barn ad school.