GameBreaks launched in the US and Canada earlier this year, allowing advertisers to brand remote-controlled games.
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The team behind Channel 4’s latest Gen Z research discuss key findings and what the implications are for brands.
New research found that using both skippable and non-skippable formats double the impact on brand preference.
The independent agency has co-created the curriculum, with 60 early-career people taking part, including 20 from Medialab.
Digital maintained its share of total ad revenue, while classic declined marginally.
Open Intelligence is trained to understand and predict audience behaviour and marketing performance, learning from trillions of signals.
Experian’s ConsumerView data will be integrated into LG Ad Solutions’ platform.
Overall, content grew by 5% across the top five platforms during February-May.
A new report from the alliance identifies key challenges and commits to shared goals.
OMG will become a ‘strategic beta partner’ to help Nectar360 hone its products and capabilities.