Thinkbox’s Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium.

Adland has broken out in a rash of effectiveness studies, and they all point in a similar direction. Will they be listened to, asks Thinkbox’s Matt Hill.

There is now industry standard proof that television’s reach hasn’t changed in the last 10 years – but, to make the most of it, marketers need to plan across both TV and broadcaster VOD, writes Thinkbox’s Matt Hill.