Despite everyone hurling buckets of money at them, a new study shows only 4% of users trust the bulk of information coming from so-called influencers.
ARCHIVE ▸ The Media Leader Staff
The indy media and marketing consultancy has promoted Nick Pugh to managing director, UK & Ireland, while appointing Laetitia Zinetti as managing director for Continental Europe.
Digital marketing consultancy Digital Decisions has hired Peter Hanford as its chief commercial officer.
Mediatel is delighted to announce the winners of this year’s Connies – the annual awards celebrating new advertising, tech and commercial opportunities in the connected market.
John Murray, executive chair of Dentsu Aegis’ media innovation and investment arm, Amplifi, has decided to retire after eight years with the network.
The International Ad Association is hosting another of its free mentoring experiences for anyone looking to develop their career in the media and advertising industry.
Starting 1 May Mediatel readers will begin seeing a new type of advertising across the news section of the platform.
Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year. Here, experts share their views on the results.
March this year was a bleak month for TV revenues, with ITV, Channel 4 and ITV Breakfast all seeing their total revenues fall year-on-year, according to agency estimates.
Adspend on smartphones has exceeded desktop for the first time and now accounts for 51% of total online spend, according to the latest IAB and PwC figures. Here, industry experts comment on the findings.
