The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
ARCHIVE ▸ The Media Leader Staff
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
Overall, the daily market was down just -0.5% period-on-period, while the Sunday market was up 0.3%.
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The fifth annual awards, hosted by Mediatel, celebrate the very best in media research. To further recognise research accomplishments on a global scale, 2019 will see the addition of an international category.
WPP’s digital agency Wunderman has this week acquired Gorilla Group, a US-based ‘commerce experience’ agency. The deal sees Gorilla become part of Wunderman’s growing commerce offering, Wunderman Commerce.
Exterion Media has announced the appointment of Steve Hawker as its new UK Marketing Director.
Creative agency Wieden+Kennedy London has appointed Ben Armistead as its new chief strategy officer.
Rajar’s Q2 2018 report has painted a healthy picture of a sector willing to invest and evolve – here are the key take-outs, with views from industry experts.
The latest findings from the AA/WARC show that radio has witnessed a huge surge in adspend, rising 12.5%, while radio’s digital ad formats have grown almost 40%. We asked those in the sector what’s behind the strong performance.